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outbound marketing

List Segmentation for Outbound Marketing

Here’s a fact: Just as people have a unique set of strengths and weaknesses, outbound marketing call center operations also have distinct strengths and weaknesses.

PACE Convention Recap

By Angela Garfinkel, President, Quality Contact Solutions The 2016 Professional Association

increase ROI

Telemarketing Services: How to Measure ROI

Return on Investment (ROI) is one of the primary metrics that sales organizations use to measure the real performance on a telemarketing services program.

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