Conducting Outbound Marketing for Utilities is Worthwhile Work

Light Bulb with Filament Forming a HouseBy Heather Dubas, Senior Operations Manager

The main reason that Quality Contact Solutions exists is because the world is driven by sales. If you think about it, each one of us is involved in some sort of sales transaction every day. We are either purchasing something for immediate satisfaction or we are using something, like electricity, which we will end up making a payment on at some point in time. It is never-ending! Because of this sales driven world, QCS exists… and we’ve been in business for 10 years! We are moving forward, as strong as ever, because we only conduct worthwhile work. Our clients are the best around, especially our electric and gas utilities clients that offer value-added additional products and services to their customers.

Great Product and Service to Offer

We have one particular electric and gas utilities client has been around for more than 125 years. With the benefit of smart leadership, this utility has successfully utilized outbound marketing to contact their existing customers to offer an appliance repair service for a fixed additional monthly fee. This client utilizes QCS’s telemarketing services to offer each customer peace of mind in protecting the appliances in their home that are vital to their comfort and ease of living. Many of us have gotten used to the luxury of having a dishwasher so that we don’t have to spend an hour after supper each night cleaning up or having a washer and dryer so that we don’t have to spend a weekend afternoon at the laundromat instead of doing something fun or more productive. Besides those common household appliances, air conditioners and furnaces can be a huge expense to repair or replace, not to mention cause extreme discomfort while broken down. It is not fun having to come up with hundreds, sometimes thousands of dollars to deal with these situations. Our client offers a product that their utility customers can enroll in and pay for on their monthly bill that protects them from having to shell out extra money in the case that one or more of these appliances breaks down.

Important Partnership and How We Can Help

Although using direct mail and emailing customers can be very effective, there is nothing like having the opportunity to connect with someone live and on the phone to let them know what products and services you have available. This is where working with Quality Contact Solutions comes into play. We have knowledgeable and professional outbound marketing and telemarketing services agents that are ready each and every day to reach out to your customers, being the voice of your company, and let them know about your great product and services. Your website, direct mail piece or email can spell out the product and services, but if someone has questions, it is not going to answer those right away so a buying decision can be made. When we reach out to your customers, we are letting them know about the repair or replacement plan as well as being able to assist in answering those questions they may have so they can make that purchase immediately. Having that open line of communication and personal customer service can put your company above the competition.

The Extras

We are also able to help promote any specials that you may have going on, take your inbound customer service calls and utilize local caller ID’s to improve your answer rate. We take care of training and quality assurance as well as assisting in script development to present your product and services in the most appealing way to increase sales. We run the day to day work so that your team has more time to focus on the big picture. At QCS, we love knowing that we are part of your success!
Each and every year, through our working together, we help this utilities company exceed sales goals while maintaining superior customer service to their most valuable asset — their customers. If you are a company that offers a great product or service to your customers and you need a quick and efficient way to get the word out, QCS should be your next call. You can reach us at 1-866-963-2889 or email me at [email protected] solutions.com to find out how we can help your customers have peace of mind.

Heather Dubas is a Senior Operations Manager for Quality Contact Solutions. As an Operations Manager, Heather is responsible for managing client programs and ensuring program success. Heather has a B.S. in Business Administration and prior to joining the Quality Contact Solutions team, she spent time working in Account Management at a highly respected call center in the Midwest. Having over 5 years of B2B telemarketing sales experience, Heather is there to assist in achieving your desired results.