Well-qualified leads are critical to a business’s success. While it can sometimes feel like there aren’t enough quality leads for your sales team to hit their goals to grow your business, trust me, there are. The trick is knowing where and how to find them. A proven B2B lead generation service is skilled in filling pipelines full of high-quality leads.
So, what’s the best way to target these leads, a.k.a. your potential clients, and hit your sales goals?
A B2B lead generation service paired with a strategy tailored to your unique needs could be just what you’ve been looking for.
How A B2B Lead Generation Service Works
A B2B lead generation service can help you find and attract high-quality leads for your products or services. In addition, outsourcing this process to a partner frees up time to focus on other areas of your business.
Where leads come from
The best B2B lead generation service providers use proven strategies and a combination of multiple tactics. These include inbound marketing like social media and outbound marketing like cold calling, direct mail, and email campaigns.
Resources to support success
A B2B lead generation service has the added efficiency benefit, with multiple resources to support your company’s success. These include automated dialers making your calls (rather than dialing each phone number manually) and teams specializing in lead generation, scripting, and reports to help leaders evaluate and adjust tactics as needed.
For example, when developing a successful cold-calling campaign, several factors must be considered before execution. At a minimum, you’ll want a script that makes the most of each phone call, a call list of quality candidates, and a follow-up plan.
Working with a team of B2B lead generation experts also provides the versatility you might not otherwise have. For example, they can qualify leads, giving your sales team more energy to focus on closing deals. At the same time, reporting and tracking data allow you to evaluate better the results of your B2B lead generation strategy.
What to Look for When Choosing a B2B Lead Generation Service
Now that you’ve learned how a B2B lead generation service can help grow your company, it’s time to choose a service that works best for you.
Unfortunately, with so many resources available, it can be difficult to pinpoint which company best fits your needs.
An effective B2B lead generation service provider will customize your business requirements. Make sure these are met by asking several questions during the prospecting phase. These include the following:
- Experience. Have they worked with competitors or other clients in your industry?
- Success. Can they provide testimonials or case studies involving past or current clients?
- Return on Investment (ROI). What will the service cost, and what ROI can you expect to see?
- Timeframe. When can you expect to see results?
Let Us Work for You
Quality Contact Solutions has an operations team with over 65 years of combined business-to-business lead generation experience. You can trust our team of dedicated professionals to help you exceed your sales goals.
We write effective call guides (scripts) and make recommendations or potential improvements to maximize the leads you receive through our telemarketing services.
To learn how your organization can benefit from a B2B lead generation service, reach out to us by phone at 1 (866) 963-2889 or contact us here.
Ashley Thusius is the Marketing Coordinator at Quality Contact Solutions. With a background in marketing and social media, Ashley enjoys sharing relevant information and making connections with our audience. Prior to joining QCS, she managed the marketing for a construction company serving customers in Alabama and Florida. You can reach Ashley at ashley.thusius@answernet.com.
