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5 Best Practices For Selecting An Outbound Marketing Vendor

By AJ Windle, Senior Operations Manager Outbound Marketing Vendor Selection for B2B telemarketing can be difficult. Where do I start? Which center is the best? How will I ensure I am getting the best results? While there is no perfect formula, let’s take a look at some of these best practices to help point you […]

List Segmentation for Outbound Marketing

outbound marketing

Here’s a fact: Just as people have a unique set of strengths and weaknesses, outbound marketing call center operations also have distinct strengths and weaknesses.

Outbound Marketing Wireless Success Story

By Heather Dubas, Operations Manager Imagine that sinking feeling you get when you see the alerts and hear the warning sirens that bad weather is approaching. Those of you in the Midwest particularly will know what I am talking about. You realize a storm is heading right for you, and you worry, and try to […]

Fix Your B2B Telemarketing Sales Program When Your Results are Down

So, your B2B Telemarketing Sales program is on the decline and is no longer producing the results that it once was. Why? There are obviously many variables and factors that a manager can dive into to begin to diagnose where the problem areas lie. I guarantee you; from the sales professionals on the phones to […]

Placing Outsourced Telemarketing Calls to Cell Phones

If you place outbound telemarketing calls to cellular phone numbers, be sure you understand the rules that apply.  Outsourced Telemarketing was significantly impacted in July 2015 when the Federal Communications Commission released a Declaratory Ruling which expanded the definition of an automatic telephone dialing system (ATDS).   In addition, the ruling provided additional clarification surrounding a […]