Telemarketing Services Defined
By Nathan Teahon, V.P. of Operations Telemarketing services programs can be categorized into several different types. Let’s start with Lead Generation and Lead Qualification. Many organizations find that Lead Generation / Lead Qualification are a successful and efficient practice that aids in qualifying prospects or potential buyers for specific products or services. Often times, this […]
Telemarketing Services: How to Measure ROI
Return on Investment (ROI) is one of the primary metrics that sales organizations use to measure the real performance on a telemarketing services program.
B2B Telemarketing Incentives
By Nathan Teahon, V.P. of Operations I have been in call centers where there is a floor of B2B Telemarketing agents, and it is quiet as a mouse. There is no supervisor working the floor, encouraging the team, or pushing them to hit a goal. Even worse, there is no goal even visible to anyone […]
Effectively Leveraging Telemarketing Services to Qualify Leads
Generating qualified sales leads is challenging. One common method of generating sales leads is cold calling a purchased prospect list
In-house vs. Outsourced Telemarketing Services Cost Comparison
When considering the use of outsourced telemarketing, the often unstated question is “how does the quoted cost compare to my internal cost if I choose to build a team in-house?”.
Outsourced Telemarketing: Data Collection Best Practices
Capturing data during a telemarketing call seems pretty straight forward. The telemarketing agent simply types in what the customer says.
Telemarketing Vendor Selection: Finding a B2B Call Center
The things that are most important when finding a B2B call center.
Telemarketing Quality Assurance: Lessons Learned
Here are the top 5 things to consider when creating quality assurance processes for any telemarketing program, whether its B2B telemarketing or B2C telemarketing.
Fix Your B2B Telemarketing Sales Program When Your Results are Down
So, your B2B Telemarketing Sales program is on the decline and is no longer producing the results that it once was. Why? There are obviously many variables and factors that a manager can dive into to begin to diagnose where the problem areas lie. I guarantee you; from the sales professionals on the phones to […]
Placing Outsourced Telemarketing Calls to Cell Phones
If you place outbound telemarketing calls to cellular phone numbers, be sure you understand the rules that apply. Outsourced Telemarketing was significantly impacted in July 2015 when the Federal Communications Commission released a Declaratory Ruling which expanded the definition of an automatic telephone dialing system (ATDS). In addition, the ruling provided additional clarification surrounding a […]