Tag Archives: Quality Assurance Consulting

Helpful Motivators for Virtual Telemarketing Services

By Nathan Teahon, Vice President of Operations

Word cloud for "Motivation"The use of virtual agents is continuing to grow in the telemarketing services industry. It’s certainly a popular way to reach a wider talent pool without geography constraints. Employees have to be the right fit for working in a virtual environment, but for those that fit, they love working from home. Continue reading

5 Reasons Telemarketing Services Are Best in the U.S.

By Nathan Teahon, Vice President of Operations

Most trends tend to go in ebbs and flows. I’ve been in the Telemarketing Services industry for more than 15 years, and I have observed that offshoring has morphed from a dirty term to being the trendiest thing everyone was doing, and back again. You know what? Offshoring compares very well to the Kardashians.

How is offshoring like the Kardashians? Both found extreme peaks of popularity due to having a feature that many found to be mesmerizing. For offshoring, that feature was a low price point. For the Kardashians, I am honestly not sure. Perhaps people just like witnessing train wrecks? However, both have come down from their peaks as many have realized that there are pitfalls lurking behind what mesmerizes. For offshoring the pitfalls are many: decreased customer satisfaction is at the top. For the Kardashians I can only imagine that mental degradation tops the list. Continue reading

How to Get Quality Appointments Using Telemarketing Services

By AJ Windle, Senior Operations Manager

Qualified Sales Leads Rankings through Outsourced TelemarketingWhat would you say if I told you “You can have endless appointments at your disposal”? What would you do if I told you “You will get so many appointments, you will need to consider hiring more staff”? Would you read my article if I said “all the answers will be revealed below”? Well, this isn’t an infomercial for a secret money making scheme so I can’t say all those things. Gotcha! I do know, however, that appointment setting is tough and after setting over 5000 appointments via telemarketing services, I have learned a thing or two on how to increase the number of appointments that you are getting. Here are my top 5 tips that will help you increase the appointments that you are getting in your current telemarketing services program. Continue reading

5 Best Practices For Selecting An Outbound Marketing Vendor

By AJ Windle, Senior Operations Manager

Outbound Marketing Vendor Selection for B2B telemarketing can be difficult. Where do I start? Which center is the best? How will I ensure I am getting the best results? While there is no perfect formula, let’s take a look at some of these best practices to help point you in the right direction:

Understand “Your” Needs

First, Outbound Marketing Best Practices - Words written on clear boardyou must understand “your” needs.  It seems simple doesn’t it? Well it’s one of the most common mistakes people make. During the outbound marketing vendor selection process you will talk to a number of B2B telemarketing call centers who give you great reasons why you should select their company. My advice is to not get caught up in the glitz and glamour of promises but to really take a moment to look at the objective of what you are trying to accomplish. Take time to write down the purpose of the program. What experience do you need? What end results are you trying to accomplish?  Create a wish list of what your needs are. These are your core needs.  I advise that you should never sacrifice on any of your core needs during the outbound marketing vendor selection process. Truly understanding your needs and the needs of the program will help make the process easier when looking for a new B2B telemarketing vendor. Continue reading

List Segmentation for Outbound Marketing

outbound marketing

By Nathan Teahon, Vice President of Operations

Here’s a fact: Just as people have a unique set of strengths and weaknesses, outbound marketing call center operations also have distinct strengths and weaknesses. Here’s another fact: the customers that we call via outbound marketing also have distinct characteristics that differentiate them. Based on this fact, why do so many outbound marketing campaigns treat customers the same? I believe that failing to segment an outbound marketing list is a huge missed opportunity. Continue reading