By A.J. Windle, Director of Client Engagement
Have you ever changed a tire? Well, I’d argue that the B2B appointment setting is pretty similar, at least in the process. Let me explain what I mean.
When someone says to you “I had to change my tire”, do you stop and consider how much work goes into something so simple and critically necessary? Changing a tire requires involves several steps and having the right tools.
First, you are going to have to brave the weather, and if you live where I do that could be a lot of work in itself! Second, it is necessary to make sure you have the right tools to do the job. Changing a tire requires a jack for the car to lift it up, a spare tire, the lug or socket wrench and potentially some gloves if you’d like. Finally, you have to jack up the car, take off the lug nuts, pull the tire off, put the new tire on, replace and tighten the lug nuts, release the jack and put everything back where it came from. What seems simple in thought is much more complex.
B2B appointment setting is very similar. It seems easy at first glance. However, if you misjudge the task as easy, then you will most certainly be disappointed. At Quality Contact Solutions we are experts at B2B appointment setting and here are a few items you’ll need to keep in mind to make sure your B2B appointment setting program doesn’t go flat.
B2B appointment setting is the same way. It seems pretty easy at first glance. However, if misjudging this task is easy, then I’d say you will most certainly be disappointed.
At Quality Contact Solutions we are experts in setting qualified appointments. Here are a few items you’ll need to keep in mind to make sure your B2B appointment setting program doesn’t go “flat”.
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Organizations often look to our team to help generate qualified telemarketing leads in an effort to keep internal sales pipelines full. Sales teams invest a lot of time, and companies spend a lot of money working on generating opportunities to fill the sales funnel. In the end, everyone works towards the results or the outcome at the bottom of the funnel—the sales, leads, appointments, and any other activity that turns a profit for the organization. Ideally, the process is short in length with few, if any, issues to slow the delivery of its valuable results. However, this is not reality. The question is, how does the sales pipeline stay full? How can sales managers help their sales teams be successful and achieve their goals?
Note: When we use the term 
Outbound telemarketing