By Rich Hamilton, Director of Marketing & Product Development
Many associations use a third-party telemarketing services firm to place outbound calls to place reminder calls to lapsed members or members which are about to lapse in the near future. Most associations don’t have the internal manpower to make the calls themselves and turn to outbound call experts to get the job done and to ensure a maximum membership retention rate from their existing members.
One area of concern for all associations is the security of their data and the security of the payment information. To ensure the highest security, there are three primary reasons to pay a little extra for Telemarketing Services firm with a PCI Level 1 Service Provider certification Continue reading →
Membership retention is talked about a lot and it’s not a one size fits all topic. There are general guidelines and statistics about what works best if you use a professional telemarketing solution to make membership retention telemarketing calls.
In full-disclosure, I work for a company that is a telemarketing agency for membership retention calls. What I’ve learned after working with many different associations and their membership retention teams is that membership retention calls are most successful when they are part of a disciplined program. I’ll compare it to taking care of yourself. If you exercise, eat properly and take care of your emotional well-being, your overall health will be improved. Staying disciplined and steady with your membership retention efforts will ensure your association’s health is maintained and even improved. If you have to spend less time, money and resources attracting new members, you’ll find that maintaining and growing membership numbers is easier. Continue reading →
In today’s day and age, we are all looking for more convenience, less hassles, affordability, less time spent on mundane tasks, and increasing productivity by automating what we can, in our lives.
Personally, this allows me to do more, spend less and free up time to spend with family and friends! Professionally, this means increased profits, superior customer experience and satisfied clients. This is a driving force in how I view things – pursuing efficiency within my personal and professional life without sacrificing quality or taking short cuts to get there. Continue reading →
The primary goal of every company that is offering a product or service is to sell as much of that product or service as you possibly can. Once you sell that product or service, retaining those customers is key for repeat business and referrals. This goal is no different for associations that offer memberships to potential members. Quality Contact Solutions has been helping associations with membership retention with specialized membership retention and renewal telemarketing campaigns for years and we are gaining even more momentum in 2017. Continue reading →
Outbound Marketing is a performance driven channel and everyone is working to pull the right levers to maximize results. Think of it like a NASCAR race, just like there are hundreds of cars vying for the winning position there are hundreds of Outsourced Telemarketing firms looking to produce the highest results. So if everyone has a car with an engine and every Outsourced Telemarketing firm can make outbound phone calls then what separates the competition? It’s management, technology, dialing strategies and the levers each team pulls to maximize results. Quality Contact Solutions is a highly specialized Outbound Marketing firm that has a tremendous amount of management experience and knows exactly what levers to pull to increase results on each client program. Let’s take a look at some dialing strategies that will help your organization rev up your outbound marketing engine. Continue reading →