Have you ever changed a tire? Well, I’d argue that the B2B appointment setting is pretty similar, at least in the process. Let me explain what I mean.
When someone says to you “I had to change my tire”, do you stop and consider how much work goes into something so simple and critically necessary? Changing a tire requires involves several steps and having the right tools.
First, you are going to have to brave the weather, and if you live where I do that could be a lot of work in itself! Second, it is necessary to make sure you have the right tools to do the job. Changing a tire requires a jack for the car to lift it up, a spare tire, the lug or socket wrench and potentially some gloves if you’d like. Finally, you have to jack up the car, take off the lug nuts, pull the tire off, put the new tire on, replace and tighten the lug nuts, release the jack and put everything back where it came from. What seems simple in thought is much more complex.
B2B appointment setting is very similar. It seems easy at first glance. However, if you misjudge the task as easy, then you will most certainly be disappointed. At Quality Contact Solutions we are experts at B2B appointment setting and here are a few items you’ll need to keep in mind to make sure your B2B appointment setting program doesn’t go flat.
B2B appointment setting is the same way. It seems pretty easy at first glance. However, if misjudging this task is easy, then I’d say you will most certainly be disappointed.
At Quality Contact Solutions we are experts in setting qualified appointments. Here are a few items you’ll need to keep in mind to make sure your B2B appointment setting program doesn’t go “flat”.
Conducting B2B telemarketing services in the Healthcare industry is challenging. The primary reason is that in this niche industry, communicating with the primary decision-maker can be a multiple phone call process. In addition, the gatekeepers and staff within a healthcare provider’s office do not have patience to spend time on the phone with callers that they label as telemarketers. For these reasons, it is critical that you follow 3 basic principles when calling healthcare providers.
In addition, if you decide to use a third-party organization to place the calls for you, it is critical to ensure that your selected partner is experienced with outsourcing sales calls in the healthcare vertical.
Fact: Gatekeepers reign supreme in the healthcare provider’s office.
Our Best Practice: B2B telemarketing services professionals work with the gatekeeper, not against them.
Although receptionists and other gatekeepers can be an obstacle to overcome with most B2B Telemarketing Services programs, the healthcare market is particularly challenging from that perspective. It’s not as simple as asking for a decision maker. In a lot of instances the decision maker is a Doctor, or nurse, or supporting care staff whose time is best spent helping patients. With that said, gatekeepers in the Medical Industry are experts at screening out unnecessary sales calls. Expierience has shown that less is more with the Gatekeeper, and when conducting sales calls it is paramount. Differentiating yourself from other B2B Telemarketing services will inevitably be the difference between success and lack luster results.
Fact: In the healthcare industry vertical, there are many specialties with different needs.
Our Best Practice: B2B telemarketing services professionals use a discovery approach.
While in most markets it’s safe to make some basic assumptions of what your outsourcing sales calls offer will be, the healthcare market is unique in the fact that that each customer you reach will have their own specific challenges and struggles. The trick here is not to be an expert in the individual organizations themselves, but rather an expert in what you have to help them. Get your customer or prospect engaged in the conversation through meaningful open-ended discovery questions. Mind you, there’s nothing worse than getting “interrogated” with question after question with no objective in sight. However, asking the right questions to get your customer engaged in your conversation can mean the difference between a “pocket pitch” that you throw out in hopes that something will stick, and a solid offer of a solution to help overcome your customers challenges.
Fact: The healthcare industry is in a constant state of change.
Our Best Practice: B2B telemarketing service professionals evaluate offers, call guides and market opportunities constantly.
Be Flexible and ready to adapt! The Healthcare Market is an industry of never ending change. From legislation, to advances in medical technologies, to changes in rules/regulations and guidelines, the only thing that remains consistent is the fact that change is inevitable. What’s working today, may not work as effectively tomorrow so it’s crucial to keep a firm pulse on your call flow and offer and be ready and able to make quick adjustments and act with intelligent urgency. While such frequent changes are a challenge when conducting B2B Telemarketing Services in the Medical field, this creates opportunity to bring new solutions and products to the table, and timely adaptation is the lifeline to long-term success.
At the end of the day, knowing your market is a fundamental unspoken necessity in any B2B Telemarketing services program. Most professionals in the medical field dedicate their lives to helping others. Differentiate yourself from all the other telemarketing sales calls they receive and return the favor.
Ryan Apodac is an Operations Manager and Trainer for Quality Contact Solutions, a leading outsourced telemarketing organization. With a background of more than a decade in sales, Ryan is passionate about developing and delivering training that ultimately results in improved performance for client programs. Ryan can be reached at [email protected] or 516-656-5127.
2017 was a fun, busy, exciting, and ever-changing year in our telemarketing services company. Looking back on the year has allowed our team to focus not only on our accomplishments but also evaluate and improve on ways to overcome our clients’ challenges (the key reason we exist!).
Here at Quality Contact Solutions we partner with clients everyday who are looking for ways to help them overcome their business challenges. They turn to Telemarketing Services because they need a more productive channel than they are currently using. In some cases, they have aggressive growth goals and have heard what we can do. Some clients want to test a new strategy. Whatever the specific challenge is, at its root, is the necessity to retain and grow the business year over year. This was the biggest challenge of 2017 and with no doubt that focus will be continued in 2018. Continue reading →
In every aspect of business you are going to hear the word ‘Report’. And for different companies reports mean different things, but every company uses reports for a variety of reasons. For outbound telemarketing, reports are essential for two primary reasons. First, reports help inform the client how the outbound telemarketing program is performing. Second, reports provide key information that a well-trained telemarketing operations manager will use to make critical business decisions that are necessary to maximize performance on the outbound telemarketing program. For these reasons, it is imperative that reports are created with a good understanding of what will be required to ensure a successful program. Continue reading →
Prior to working for Quality Contact Solutions, I held a variety of positions at a Top 50 Telemarketing Services Firm including Human Resources Generalist. As an HR Generalist, I had many responsibilities and hiring the right people for the job was almost the most difficult to accomplish on a consistent basis.
Sure, filling seats isn’t hard but too many times we found ourselves fitting a square peg into a round hole. I learned the hard way that it is so important to take time and to be patient to identify the right person for the job. I think the same is true for selecting a call center vendor partner for outsourced telemarketing services. Here are the five key categories to evaluate when hiring a call center partner. Continue reading →