By Megan Hottman, Operations Manager and Brand Evangelist
Outbound telemarketing plays a vital role in the success and growth of companies. With the influx of technology, the mediums in which businesses communicate with customers varies. From text, to email, to targeted online ads, to mail, to radio, to instant messaging…. such an abundance of choices! While current marketing practices tend to leverage the most successful trends, outbound telemarketing isn’t new. Outbound telemarketing is a communication channel that is still very alive, extremely effective and here to stay.
There are many ways companies can leverage outbound telemarketing to help achieve organizational goals. Here are 10 ways our customers have used the outbound telemarketing services of Quality Contact Solutions. Continue reading →
Have you ever changed a tire? Seems pretty easy when you say it, but have you ever thought about how much work goes into something so simple? First you have to brave the weather and if you live where I do that could be a lot of work in itself. Then you have to make sure you have the right tools to do the job. You’ll need a jack for the car, potentially gloves and a spare tire. You have to jack up the car, take off the lug nuts, pull the tire off, put the new tire on, tighten the lug nuts, release the jack and put everything back. What seemed simple is much more complex.
B2B appointment setting is very similar. It seems easy at first glance. However, if misjudge the task as easy, then you will most certainly be disappointed. At Quality Contact Solutions we are experts at B2B appointment setting and here are a few items you’ll need to keep in mind to make sure your B2B appointment setting program doesn’t go flat. Continue reading →
How do inbound calls enhance outbound call programs? Many companies have an inbound customer service number. Customers can and do call in for a wide variety of reasons. They need to order an item or service, maybe they are unhappy with that item or service and wish to get a refund or perhaps to check the status of an order to name a few. But how do those inbound calls enhance the outbound call programs those businesses may be running? We will talk about that in a moment, but before any of that can happen you must have one really important piece – a great team! Continue reading →
By Ryan Apodac, Operations Manager/Training Leader
Let’s face it. We’re living in a very competitive age. Existing customers have many choices and options. The best telemarketing companies are in a constant whirlwind, adapting to the market and over-coming new challenges. Ultimately, the key to success is adaptation. In the world of sales, making the most out of each contact is a top concern of the best telemarketing companies. With existing customers, cross sells can make all the difference. Let’s take a look at the 3 key elements to an effective existing customer cross sell telemarketing campaign. Continue reading →
In 2003, the National Do Not Call List was implemented by the Federal Government. However, long before that, states began implementing their own Do Not Call lists. Today there are 13 states that have their own state-specific Do Not Call registries which are maintained separately from the National Do Not Call list.
States which maintain their own Do Not Call (DNC) list:
If you are a telemarketing company or a seller that wants to hire a telemarketing company, we recommend that you familiarize yourself with Do Not Call Regulations. It can be difficult to find all the relevant information, but I recommend that you use a third party scrubbing service, like PossibleNow or DNC.com because these companies are experts at helping you navigate through how to get access to these lists and scrub against them (they are full-service and will handle everything for you). However, it is also good to familiarize yourself with the state-specific telemarketing regulations because different states do provide different types of exemptions for different call types and industries. For example, if you’re doing lead generation for insurance (where the sale will be later closed face to face in an insurance office), then your campaign may be exempt from many of the state-specific Do Not Call lists.
Here at Quality Contact Solutions, we use an online tool called PACE USA DNC Regulatory Guide: www.paceregulatoryguide.com to easily identify what Do Not Call Regulations apply to different types of telemarketing campaigns and if there are any applicable exemptions that we can apply.
Also, beware that many other states (other than the 13 states listed above) have state-specific Do Not Call regulations, but they use the National DNC Registry for maintaining their list. They don’t maintain a separate list. The PACE Regulatory Guide identifies those states for you.
The important thing to remember is that you must consider both Federal and State-specific regulations to identify which lists you need to scrub against. Again, I recommend that you may want to use a third-party expert to help you.
Within our world of telemarketing, there are rules, exemptions and stipulations that are continuously changing and therefore I would highly recommend using a tool such as the USA DNC Regulatory Guide to easily find all that information in one online source. Keeping up-to-date on the Do Not Call regulations is a very important part to B2C outbound telemarketing.
Melissa Hinrichs is Director of Client Services for Quality Contact Solutions, a leading outsourced telemarketing organization. Melissa leads a talented team that ensures client data and reports are delivered on-time and without errors. With more than 20 years of database management and reporting experience, Melissa loves helping her clients make better business decisions by providing them with relevant data and reports on a daily basis. Melissa can be reached at [email protected] or 516-656-5125.