Tag Archives: B2C Outbound Marketing

Top 6 Reasons to use technical support call center outsourcing

Megan Hottman, Operations Manager and Brand Evangelist

technical support call centerIt’s not uncommon for organizations to look towards outsourcing to support business demands that it cannot handle. This could be sales, accounting, customer service, payroll and general human resource management. Why would technical support be any different? It really isn’t. Outsourcing technical support call center functions provides a lot of benefits, especially too small to medium size businesses with limited resources. Building a solid IT support team is hard to do and to maintain. Continue reading

Indiana Telemarketer Registration Update

By Angela Garfinkel, President

Outbound TelemarketingThe State of Indiana has amended its Telemarketer Registration law as of July 1, 2019. Effectively the amendment to the existing statute removed the numerous exemptions that sellers and telemarketers previously relied on.

Did you know that inbound call centers (and sellers that employ them) that do any type of sale are now required to register in Indiana as a telemarketer? Inbound calls are now covered by the law.

Did you know that telemarketing companies conducting B2B and B2C outbound telemarketing sales calls (and sellers that employ them) must register? B2B outbound telemarketing is now covered by the law.

Did you know that if you employ a telemarketing or call center firm for making outbound telemarketing sales calls or handing inbound sales calls, your company is most likely also required to register as a telemarketer in the state of Indiana?

And speaking of changes to the Indiana law — another key change is a requirement to promptly disclose the sales agent first and last name and the company they work for in the beginning of a sales call (if calling a consumer or business for sales purposes in the state of Indiana). Check your scripts and update them accordingly.

Angela Garfinkel is the President and Founder of Quality Contact Solutions, a leading outsourced telemarketing services organization serving the healthcare, financial services, automotive, market research, professional associations and numerous other B2B focused verticals. Angela has the pleasure of leading a talented team that runs thousands of outbound telemarketing program hours daily. Angela is also a certified Self-Regulatory Organization (SRO) auditor with the Professional Association for Customer Engagement and she is a designated Customer Engagement Compliance Professional (CECP). Angela can be reached at [email protected] or 516.656.5118

Psychology of the perfect outbound telemarketing script

By Amanda Sparks, a professional marketer and blogger

Outbound TelemarketingOutbound telemarketing is alive and well, despite what you will hear about the inexorable rise of online marketing and social media. If you want to be able to close a deal quickly and efficiently, there’s still no better way to do it than by speaking to a prospect directly.

To give yourself every advantage, you need a concise, precise, and persuasive script that pulls at people’s heartstrings. It needs to sell your product or service, but not in a way that makes people feel overwhelmed or hassled. It may sound like something that’s easier said than done, but it’s about understanding the underlying psychology. Let’s take a look at how you can make it happen for you and your business. Continue reading

How to Write an Outbound Telemarketing Script

By Julie Kramme, Sales Executive

So, you’ve decided to use outbound calling as part of your sales and/or marketing strategy…You’ve acquired a list of prospects to call, and you know what you want the outcome of those calls to be. Now you need to develop a message for your telemarketing staff to effectively convey on your behalf…You need a telemarketing script. But what does that look like?

What should be included in a telemarketing script?

For some call center agents, a traditional script that tells your agent what you want to say and how you want them to say it, works very well – especially for those new to the game who are still building confidence. The challenge with traditional scripting is that with time and repetition, message delivery can get a bit stale. So, how can we prevent that? Through training and motivation, or course! But that’s not the only way…
Continue reading

How Much Training is Too Much in Outbound Telemarketing?

By Ryan Apodac, Operations Manager/Trainer

Outbound telemarketing Congratulations! You oversee a team of outbound telemarketing appointment setters in a call center. The bad news is that for the past 3 months, booked appointments have steadily declined. As a result, you schedule a training session, then another training session, and finally when things aren’t improving, yet another training session. Things still aren’t improving, and you now begin to see your attrition increase, your employees are losing focus, and sales are dropping. What’s the problem? You trained them, didn’t you? The problem is that your issue may not require training at all. You may be contributing to the problem by over-training your outbound telemarketing appointment setters.

How do you know when you are over-training your outbound telemarketing appointment setters? Call center agents will start to exhibit some of the above signs when you have given them too much training. Over-training is an expensive mistake that too many in our industry make. Continue reading