I’m sure we can share at least one experience (or dozens!) where we’ve felt like the person on the other end of the phone just wasn’t listening to what we were saying. For me personally, I find it to be one of the most annoying and frustrating experiences when receiving an outbound telemarketing call. It’s not just that the person on the other end isn’t listening, the fact is, I automatically go into a spiral of assumptions…to name a few: “this person doesn’t understand what I’m saying” or “this person should take a nap they sound tired”. Continue reading →
So, you’ve decided to use outbound calling as part of your sales and/or marketing strategy…You’ve acquired a list of prospects to call, and you know what you want the outcome of those calls to be. Now you need to develop a message for your telemarketing staff to effectively convey on your behalf…You need a telemarketing script. But what does that look like?
What should be included in a telemarketing script?
For some call center agents, a traditional script that tells your agent what you want to say and how you want them to say it, works very well – especially for those new to the game who are still building confidence. The challenge with traditional scripting is that with time and repetition, message delivery can get a bit stale. So, how can we prevent that? Through training and motivation, or course! But that’s not the only way… Continue reading →
Have you ever changed a tire? Seems pretty easy when you say it, but have you ever thought about how much work goes into something so simple? First you have to brave the weather and if you live where I do that could be a lot of work in itself. Then you have to make sure you have the right tools to do the job. You’ll need a jack for the car, potentially gloves and a spare tire. You have to jack up the car, take off the lug nuts, pull the tire off, put the new tire on, tighten the lug nuts, release the jack and put everything back. What seemed simple is much more complex.
B2B appointment setting is very similar. It seems easy at first glance. However, if misjudge the task as easy, then you will most certainly be disappointed. At Quality Contact Solutions we are experts at B2B appointment setting and here are a few items you’ll need to keep in mind to make sure your B2B appointment setting program doesn’t go flat. Continue reading →
I get asked a lot “what exactly do you do for a living?”. When you work for a virtual company, everyone is always curious about your job and it is not always received nicely, especially when people find out that I am an operations manager for a company that does work in the telemarketing industry. I am very proud of the worthwhile work that I am part of at Quality Contact Solutions, though, and I want to fill you in on what exactly it is we do for our clients. Continue reading →
Author note: This is the third article in a 3-part series.
In Part 1, we discussed how to maximize the appointment kept rate when conducting telemarketing appointment setting. In addition, we introduced the 6 primary components of a successful telemarketing appointment setting program.
In Part 2, we discussed how to write an effective script that delivers a powerful nutshell message with a clear WIIFM (What’s in it for me?).
All outbound telemarketing appointment setting professionals know that the third key component of success is the list that you are calling. In this 3rd part of this series on telemarketing appointment setting, I’ll share my experience with curating the best outbound call list. Because our company primarily focuses on B2B appointment setting, I’ll focus there. Continue reading →