Tag Archives: B2B Telemarketing

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4 Reasons To Use Telemarketing Lead Generation Companies

By Ryan Apodac, Senior Operations Manager

Today, it is very common for organizations of all sizes to leverage telemarketing lead generation companies to help with lead generation efforts. Rather than internal sales teams facilitating the entire sales cycle from prospecting to close, telemarketing lead generation companies help fill a critical role in the sales process. They deliver highly qualified leads for sales teams to ultimately convert to a customer.

Let’s take a look at the top 4 reasons to use telemarketing lead generation companies.

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Why You’re Not Just Doing B2B Appointment Setting

By  A.J. Windle, Director of Client Engagement

B2B Appointment Setting

Have you ever changed a tire? Well, I’d argue that the B2B appointment setting is pretty similar, at least in the process. Let me explain what I mean.

When someone says to you “I had to change my tire”, do you stop and consider how much work goes into something so simple and critically necessary? Changing a tire requires involves several steps and having the right tools. 

First, you are going to have to brave the weather, and if you live where I do that could be a lot of work in itself! Second, it is necessary to make sure you have the right tools to do the job. Changing a tire requires a jack for the car to lift it up, a spare tire, the lug or socket wrench and potentially some gloves if you’d like. Finally, you have to jack up the car, take off the lug nuts, pull the tire off, put the new tire on, replace and tighten the lug nuts, release the jack and put everything back where it came from. What seems simple in thought is much more complex.

B2B appointment setting is very similar. It seems easy at first glance. However, if you misjudge the task as easy, then you will most certainly be disappointed. At Quality Contact Solutions we are experts at B2B appointment setting and here are a few items you’ll need to keep in mind to make sure your B2B appointment setting program doesn’t go flat.

B2B appointment setting is the same way. It seems pretty easy at first glance. However, if misjudging this task is easy, then I’d say you will most certainly be disappointed. 

At Quality Contact Solutions we are experts in setting qualified appointments. Here are a few items you’ll need to keep in mind to make sure your B2B appointment setting program doesn’t go “flat”.

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How to use outbound telemarketing to support your inside sales team

Sandy Pernick, Senior Operations Manager

Outbound telemarketing Note: When we use the term outbound telemarketing, we’re talking about placing cold calls to prospects to set business to business appointments. Some companies call this work Business Development. Others call it prospecting. Others call it lead generation. Keep in mind that these terms can be used interchangeably.

Clients are hesitant to lose control of one of the most important elements of their marketing and sales operation: setting appointments for their inside sales staff. This essential component will make or break new customer acquisitions so outsourcing appointment setting using a third-party firm can cause angst and uncertainty.

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10 ways to use an outbound telemarketing partner

By Megan Hottman, Operations Manager and Brand Evangelist

Outbound TelemarketingOutbound telemarketing plays a vital role in the success and growth of companies. With the influx of technology, the mediums in which businesses communicate with customers varies. From text, to email, to targeted online ads, to mail, to radio, to instant messaging…. such an abundance of choices! While current marketing practices tend to leverage the most successful trends, outbound telemarketing isn’t new. Outbound telemarketing is a communication channel that is still very alive, extremely effective and here to stay.

There are many ways companies can leverage outbound telemarketing to help achieve organizational goals. Here are 10 ways our customers have used the outbound telemarketing services of Quality Contact Solutions. Continue reading

How to use outsourced telesales for increased market share

By Megan Hottman, Brand Evangelist

What is outsourced telesales?

Outsourced telesalesOutsourced telesales is partnering with an external organization to help sell your products or services directly to the customer by telephone. An outsourced partner can help transform the way your company gains market share while maintaining and supporting the current customer base.

There are a number or reasons a company may look at outsourcing all or part of their business. Some of the reasons include efforts to reduce internal costs, to have an increased focus on internal core objectives, to free up internal resources and to help support or to maximize and achieve overall growth objectives while increasing market share. It’s this last point that is important to call out and to take note of. Continue reading