Tag Archives: B2B Outbound Marketing

7 Ways To Evaluate Outbound Call Center Teams

outbound call centerBy Michelle Perry, Operations Manager

When evaluating your outbound call center team’s performance, there are a few things you must ask yourself.

    • Have you given them clear and concise goals?
    • Do you have metrics in place so you can measure and track key performance indicators (KPI’s)?
    • Is your team communicating with you frequently?
    • Are you communicating updates to your team frequently?

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What B2B Appointment Setting and Comedy Have In Common

By Tina Lisell, Senior Operations Manager

B2B appointment settingOne of the first rules of comedy is to know your audience. When a comedian really understands their audience, the jokes they tell tend to get the biggest laughs…right? This same rule can be applied to B2B appointment setting. Here’s how. When taking the time to really define the list criteria for the target audience, there is a greater likelihood of success with setting the appointment. The list is arguably one of the primary factors in planning for a successful B2B appointment setting project.

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Why You’re Not Just Doing B2B Appointment Setting

By  A.J. Windle, Director of Client Engagement

B2B Appointment Setting

Have you ever changed a tire? Well, I’d argue that the B2B appointment setting is pretty similar, at least in the process. Let me explain what I mean.

When someone says to you “I had to change my tire”, do you stop and consider how much work goes into something so simple and critically necessary? Changing a tire requires involves several steps and having the right tools. 

First, you are going to have to brave the weather, and if you live where I do that could be a lot of work in itself! Second, it is necessary to make sure you have the right tools to do the job. Changing a tire requires a jack for the car to lift it up, a spare tire, the lug or socket wrench and potentially some gloves if you’d like. Finally, you have to jack up the car, take off the lug nuts, pull the tire off, put the new tire on, replace and tighten the lug nuts, release the jack and put everything back where it came from. What seems simple in thought is much more complex.

B2B appointment setting is very similar. It seems easy at first glance. However, if you misjudge the task as easy, then you will most certainly be disappointed. At Quality Contact Solutions we are experts at B2B appointment setting and here are a few items you’ll need to keep in mind to make sure your B2B appointment setting program doesn’t go flat.

B2B appointment setting is the same way. It seems pretty easy at first glance. However, if misjudging this task is easy, then I’d say you will most certainly be disappointed. 

At Quality Contact Solutions we are experts in setting qualified appointments. Here are a few items you’ll need to keep in mind to make sure your B2B appointment setting program doesn’t go “flat”.

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Use this call center requirements checklist to find the right partner

By Megan Hottman, Operations Manager and Brand Evangelist

call center requirements checklistThis call center requirements checklist provides 10 essentials for evaluating potential call center partners. We know how time consuming and how tedious the process can be to find the best call center for your business, so we’ve made it simple for you. This call center requirements checklist includes points to consider and help guide the decision-making process.

Before you can even get started speaking with call centers, it’s important to understand why you’re looking to a call center partner to begin with. The clearer you are about your objectives, expectations, and desired outcomes, the easier it will be to weed out those who are not top contenders. Continue reading

How to use outbound telemarketing to support your inside sales team

Sandy Pernick, Senior Operations Manager

Outbound telemarketing Note: When we use the term outbound telemarketing, we’re talking about placing cold calls to prospects to set business to business appointments. Some companies call this work Business Development. Others call it prospecting. Others call it lead generation. Keep in mind that these terms can be used interchangeably.

Clients are hesitant to lose control of one of the most important elements of their marketing and sales operation: setting appointments for their inside sales staff. This essential component will make or break new customer acquisitions so outsourcing appointment setting using a third-party firm can cause angst and uncertainty.

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