By A.J. Windle, Senior Operations Manager
Wins and losses. In a world driven by sales, they’re how we are measured. I, like every other person I know, love to win and hate to lose. Whether the scoreboard is based on revenue per hour, sales per hour, completes per hour, or any of the other metrics that we track in the telemarketing services industry, there is always one standout metric that your client will consider a win. Knowing that metric means the difference between winning or losing. But how do you find that metric? How do you evaluate it, benchmark it, and improve it? Business demands continual growth, so how can you continue to deliver sales results once you’ve already hit previously outlined goals?
The answer to finding this “magic sauce” is to always be proactive. The first step is to hit your goals. Once you’ve accomplished those goals, set new goals and hit those. Even when you think you’re on top and doing well, “good” isn’t always “great”.