Great leaders are a rare find and if you are fortunate enough to be in the presence of a great leader you will immediately know the difference between good and great. Great leaders operate with honesty and integrity, they inspire others to go above and beyond, they empower their employees, hold them accountable and are great communicators.
Telemarketing Appointment Setting Best Practices: Part 1
Author note: This is the first article in a 3-part series.
Telemarketing appointment setting is a cost-effective way to use less expensive people resources to set appointments for your salespeople. The best telemarketing appointment setting initiatives have these things in common:
A targeted contact list with phone numbers
A friendly, open phone voice
A nutshell message
A reason for the prospect to schedule the appointment with you. WIIFM (What’s in it for me?)
A timely calendar invite sent via email with a very brief summary of what will be discussed in the appointment
Productive outbound dialing (we like to see about 35 dials per hour, 262 dials per day from a B2B telemarketing appointment setting program)
The best telemarketing companies understand the niche they serve and define their growth strategy to deliver the highest performance in that niche. At Quality Contact Solutions, we’ve defined our niche as sales.
We exist because the world is driven by sales.
At QCS, every call center and telemarketing program we conduct for our clients has a direct tie to growing or maintaining revenues on behalf of our clients. Even customer service programs help ensure satisfied clients that continue to purchase from the client.
Here are a few examples of current B2B outbound, inbound and multi-channel call center client programs: Continue reading →
I have been a part of the telemarketing world for many years and work with a wide array of different clients, but I always get excited when I find out that Quality Contact Solutions landed a new client that needs help with membership retention outbound telemarketing calls. Associations provide many valuable benefits as part of their value proposition to their members. From certification programs to meetings and conventions, to networking, associations are ideally positioned to meet the unique needs of their specific members.
Because of this, members don’t like to see their memberships lapse or if they do, they really appreciate the reminder to get it renewed. This provides a very pleasant experience for our front-line telemarketing agents because the people that they will be talking to welcome these calls! Agents line up for spots on association membership renewal campaigns and the training that we give them is critical to ensure success for everyone involved. Here are some key tips for getting a membership renewal campaign off to a great start: Continue reading →
Business Radio Powered by the Wharton School of Business interviewed call center and telemarketing industry expert, Angela Garfinkel, for the drive-time segment on SiriusXM 111 titled, “Work of Tomorrow”
Christian Terwiesch, Professor at the Wharton School of Business at the University of Pennsylvania hosts the segment each week which looks at how new technology is causing disruptions in existing industries, changing the meaning of work along the way.
In the episode featuring Angela Garfinkel, Christian and Angela discussed how call centers are evolving and how live agents are critical to business success in 2018. The episode aired on 1/15/2018 at 5 pm ET and is being repeated throughout the week.