Note: When we use the term outbound telemarketing, we’re talking about placing cold calls to prospects to set business to business appointments. Some companies call this work Business Development. Others call it prospecting. Others call it lead generation. Keep in mind that these terms can be used interchangeably.
Clients are hesitant to lose control of one of the most important elements of their marketing and sales operation: setting appointments for their inside sales staff. This essential component will make or break new customer acquisitions so outsourcing appointment setting using a third-party firm can cause angst and uncertainty.
Megan Hottman, Operations Manager and Brand Evangelist
Choosing a telemarketing call center located in the United States has several clear advantages. Let’s explore why your brand, company and reputation are tightly tied to the direct representation as an organization in the telemarketing call center you choose. If you’re in the process of evaluating options for call centers and whether to engage with a foreign, or offshore call center, here are 5 advantages of why domestic is the way to go. Continue reading →
Yesterday I was at my oldest son’s high school baseball games when one of the mom’s commented about how her son has recently lost his “mojo” when it came to his batting. This particular player had always been referred to as “the best batter” on the teams he played for over the last 4 years. I thought the comment was interesting so of course I listened to what the chatter was all about. The speculation of potential issues was endless; a possible injury, not enough practice, something going on with his friends, he wasn’t feeling well, was needing a break.
After the game as I drove home, I thought about her comment, specifically the word mojo and what it meant. I’d consider the word to mean someone’s confidence, how comfortable someone is with themselves in their abilities for whatever the activity or skill is. This is incredibly relevant in the business to business telemarketing world. How many reps have lost their “mojo” at one time or another and how did that impact their overall results? Having “mojo” is important when it comes to business to business telemarketing success. Continue reading →
Great leaders are a rare find and if you are fortunate enough to be in the presence of a great leader you will immediately know the difference between good and great. Great leaders operate with honesty and integrity, they inspire others to go above and beyond, they empower their employees, hold them accountable and are great communicators.
Telemarketing Appointment Setting Best Practices: Part 1
Author note: This is the first article in a 3-part series.
Telemarketing appointment setting is a cost-effective way to use less expensive people resources to set appointments for your salespeople. The best telemarketing appointment setting initiatives have these things in common:
A targeted contact list with phone numbers
A friendly, open phone voice
A nutshell message
A reason for the prospect to schedule the appointment with you. WIIFM (What’s in it for me?)
A timely calendar invite sent via email with a very brief summary of what will be discussed in the appointment
Productive outbound dialing (we like to see about 35 dials per hour, 262 dials per day from a B2B telemarketing appointment setting program)