Tag Archives: Associations

How to Use Telemarketing Services to Increase Tradeshow Attendance

By Heather Dubas, Operations Manager

A QCS Client Telemarketing Services Success Story

Word collage about Success through Telemarketing ServicesLet me set the tone for you… the company you work for is part of a large group that is sponsoring a multi-million dollar expo in one of the most sought after vacation cities.  It only happens once every three years, so you know people will want to be there to see the newest products displayed.  You expect big crowds and then something unexpected happens – attendance is poor!    This, by far, is the worst thing that could happen in a situation like this and that is why it is critical to get the word out about these types of important events.  Sending emails, faxes or mail can be a great way to connect with potential customers and vendors, but utilizing telemarketing services to get them on the phone and having a conversation about it can have much better results.  Quality Contact Solutions recently had an outsourced telemarketing opportunity to do just that for one of our clients and it proved to be very successful! Continue reading

5 Best Practices For Selecting An Outbound Marketing Vendor

By AJ Windle, Senior Operations Manager

Outbound Marketing Vendor Selection for B2B telemarketing can be difficult. Where do I start? Which center is the best? How will I ensure I am getting the best results? While there is no perfect formula, let’s take a look at some of these best practices to help point you in the right direction:

Understand “Your” Needs

First, Outbound Marketing Best Practices - Words written on clear boardyou must understand “your” needs.  It seems simple doesn’t it? Well it’s one of the most common mistakes people make. During the outbound marketing vendor selection process you will talk to a number of B2B telemarketing call centers who give you great reasons why you should select their company. My advice is to not get caught up in the glitz and glamour of promises but to really take a moment to look at the objective of what you are trying to accomplish. Take time to write down the purpose of the program. What experience do you need? What end results are you trying to accomplish?  Create a wish list of what your needs are. These are your core needs.  I advise that you should never sacrifice on any of your core needs during the outbound marketing vendor selection process. Truly understanding your needs and the needs of the program will help make the process easier when looking for a new B2B telemarketing vendor. Continue reading

Telemarketing Services: How to Measure ROI

Telemarketing Services ROI

By Angela Garfinkel, President

Return on Investment (ROI) is one of the primary metrics that sales organizations use to measure the real performance on a telemarketing services program. The basic formula for return on investment is the sales revenue generated by the campaign divided by the cost of the campaign. Most companies work hard to get 5:1, 6:1 or even 7:1 return on investment. Other organizations find that the best ROI numbers range from 2:1 to 4:1. Still other organizations are happy with any ROI that is at least 1:1. Continue reading