Tag Archives: Associations

Successful training in membership renewals telemarketing

By Heather Dubas, Senior Operations Manager

membership renewals telemarketing training tipsI have been a part of the telemarketing world for many years and work with a wide array of different clients, but I always get excited when I find out that Quality Contact Solutions landed a new client that needs help with membership retention outbound telemarketing calls. Associations provide many valuable benefits as part of their value proposition to their members. From certification programs to meetings and conventions, to networking, associations are ideally positioned to meet the unique needs of their specific members.

Because of this, members don’t like to see their memberships lapse or if they do, they really appreciate the reminder to get it renewed. This provides a very pleasant experience for our front-line telemarketing agents because the people that they will be talking to welcome these calls! Agents line up for spots on association membership renewal campaigns and the training that we give them is critical to ensure success for everyone involved. Here are some key tips for getting a membership renewal campaign off to a great start: Continue reading

QCS Named Top Outbound Service Provider by Clutch

Quality Contact Solutions (QCS) was recognized as a leading outbound services provider. To attain this position, QCS underwent a thorough analysis involving a variety of factors. Business analysts at Clutch, a ratings and reviews firm in Washington, DC, evaluated hundreds of companies across the world providing outbound services. Analysts took multiple criteria in their research, including the services a company provides, market presence within the outbound industry, and quality of work portrayed through verified client reviews. QCS made it into the top 10 list for best B2B appointment setting services, telemarketing, and B2B lead generation services.

Clutch B2bClutch LogoClutch Telemarketing Award

 

 

 

 

 

The central reason for QCS’s leadership position regards client reviews. Clutch analysts conducted comprehensive interviews compromised of elements that would help identify companies as high performers in the outbound industry. From these reviews, QCS proved to be an impressive service provider in ability to deliver exceptional results, increase sales, provide attentive customer service, and manage projects with efficiency.

Obtaining this position was no easy feat. As a company, QCS focuses on having dedicated, knowledgeable, and customer service oriented teams to provide exceptional results for each client. Delivering high-quality outbound services requires a mission to surpass client expectations, in which we are committed to and now recognized for.

Clients look to QCS for effective solutions to their business goals, and we proactively work to achieve them. To see firsthand what our clients had to say about our services and quality of work, we invite you to visit QCS’s Clutch profile. A few noteworthy comments include:

“Their time management is strong.” – IT Firm

“They have a strong capacity and are easy to use.” – Transportation Company

“[QCS] improved our revenue 23%.” – Products Firm

Membership Renewals Telemarketing Pays Dividends

By Patricia Qvern, Operations Manager

Membership renewals telemarketing members take advantage of two year membershipsIn today’s day and age, we are all looking for more convenience, less hassles, affordability, less time spent on mundane tasks, and increasing productivity by automating what we can, in our lives.

Personally, this allows me to do more, spend less and free up time to spend with family and friends! Professionally, this means increased profits, superior customer experience and satisfied clients. This is a driving force in how I view things – pursuing efficiency within my personal and professional life without sacrificing quality or taking short cuts to get there. Continue reading

Association Membership Retention: A QCS Success Story

Call Center Telemarketing Team celebrating success of Association Membership Retention CampaignBy Ryan Apodac, Operations Manager & Training Leader

Imagine. You’re in a board meeting with other executives trying to find a solution to your declining membership base. The email blasts to recruit new members has been lackluster at best. Marketing is pulling out all the stops. What could be missing here? Wouldn’t it be nice to save the day with a great recommendation? Well here it is; Association Membership Retention through Telemarketing. This unique telemarketing strategy can be a sure fire method to re-capturing your previous members. Let’s take a look at a Quality Contact Solutions Association Telemarketing Success Story working on behalf of a professional organization in the transportation industry.

Our client, referred to as ABC Membership moving forward, was seeing a decline in their membership base. As a political advocate for its members, ABC Membership needs the support and engagement of a strong membership base. With a strong focus of recruiting new members internally, this left a void in regards to efforts to reengage with lapsed members. ABC Membership partnered with QCS to conduct a membership renewal telemarketing campaign, and the success is evidenced by the numbers.

Phase 1 – Reinstating Members

Phase 1 of this project focused on reinstating members. The focus here was to reach out to previous members and offer to reinstate them at a significant savings of membership dues. In 2017, we reached a total of 2100 previous members, and re-instated members at a conversion of nearly 17%! The expertise of the management team and agents rang ever so true in the success of Phase 1. The conversion numbers were so great it was decided to offer the discounted reinstatement dues for a 2 year membership. This was a smart move, yielding 40% of members agreeing to renew for 2 years vs 1 year. With another win under the belt, the client was so pleased that they increased they’re budgeted telemarketing hours by 25%, in preparation for Phase 2.

Phase 2 – Recently Lapsed Members

Phase 2 focused on renewing recently lapsed members. With email blasts yielding dismal results, the client decided to give association membership retention through telemarketing a try here as well and was certainly glad they did. While this was a smaller campaign, client’s return on investment was significant and garnered nearly $5,000.00 in renewal membership dues, and ultimately made substantially more dollars than invested! Another huge win for the client!

At the end of the day the numbers don’t lie. While email and snail-mail marketing will always have a place in today’s business world, you simply can’t get the same results as having one on one conversations. Association Membership Retention through Telemarketing can ease the burden of any organization. Focus your internal team’s time on expert tasks and leave the renewals in the hands of our experts.

Outsourced telemarketing is constantly changing and adapting to meet the needs of organizations. If you’re looking to see what telemarketing can do to grow your organization, we would love to help. Give us a call at 1-866-963-2889 and press 1 for sales. Or email me at [email protected]

Ryan Apodac is an Operations Manager & Training Leader at Quality Contact Solutions, a leading B2B outsourced telemarketing organization. With a background of more than a decade in sales, Ryan is passionate about developing and delivering training that ultimately results in improved performance for client programs.

Are Nonprofits & Associations Exempt from the DNC List?

By Rich Hamilton,  Director of Marketing & Product Development

Regulations graphThroughout the course of my time here at Quality Contact Solutions, whether it is helping to set up a telemarketing program for a client or auditing a call center for telemarketing compliance to federal and state laws, I have observed that there is some confusion about whether or not nonprofit organizations or associations are exempt from the National Do Not Call Registry. Let’s clarify the confusion by starting at the beginning. Continue reading