Note: When we use the term outbound telemarketing, we’re talking about placing cold calls to prospects to set business to business appointments. Some companies call this work Business Development. Others call it prospecting. Others call it lead generation. Keep in mind that these terms can be used interchangeably.
Clients are hesitant to lose control of one of the most important elements of their marketing and sales operation: setting appointments for their inside sales staff. This essential component will make or break new customer acquisitions so outsourcing appointment setting using a third-party firm can cause angst and uncertainty.
By Megan Hottman, Operations Manager and Brand Evangelist
Outbound telemarketing plays a vital role in the success and growth of companies. With the influx of technology, the mediums in which businesses communicate with customers varies. From text, to email, to targeted online ads, to mail, to radio, to instant messaging…. such an abundance of choices! While current marketing practices tend to leverage the most successful trends, outbound telemarketing isn’t new. Outbound telemarketing is a communication channel that is still very alive, extremely effective and here to stay.
There are many ways companies can leverage outbound telemarketing to help achieve organizational goals. Here are 10 ways our customers have used the outbound telemarketing services of Quality Contact Solutions. Continue reading →
Many companies use telemarketing to set appointments. Regardless of the industry, the keys to telemarketing appointment setting success remain the same. I am excited to share some insider tips on how we achieve that success for our clients at Quality Contact Solutions. Continue reading →
So, you’ve decided to use outbound calling as part of your sales and/or marketing strategy…You’ve acquired a list of prospects to call, and you know what you want the outcome of those calls to be. Now you need to develop a message for your telemarketing staff to effectively convey on your behalf…You need a telemarketing script. But what does that look like?
What should be included in a telemarketing script?
For some call center agents, a traditional script that tells your agent what you want to say and how you want them to say it, works very well – especially for those new to the game who are still building confidence. The challenge with traditional scripting is that with time and repetition, message delivery can get a bit stale. So, how can we prevent that? Through training and motivation, or course! But that’s not the only way… Continue reading →
Congratulations! You oversee a team of outbound telemarketing appointment setters in a call center. The bad news is that for the past 3 months, booked appointments have steadily declined. As a result, you schedule a training session, then another training session, and finally when things aren’t improving, yet another training session. Things still aren’t improving, and you now begin to see your attrition increase, your employees are losing focus, and sales are dropping. What’s the problem? You trained them, didn’t you? The problem is that your issue may not require training at all. You may be contributing to the problem by over-training your outbound telemarketing appointment setters.
How do you know when you are over-training your outbound telemarketing appointment setters? Call center agents will start to exhibit some of the above signs when you have given them too much training. Over-training is an expensive mistake that too many in our industry make. Continue reading →