Tag Archives: Appointment Setting

Telemarketing Appointment Setting Best Practices-Part 3

By Angela Garfinkel, President

Author note: This is the third article in a 3-part series.

Telemarketing AppointmentIn Part 1, we discussed how to maximize the appointment kept rate when conducting telemarketing appointment setting. In addition, we introduced the 6 primary components of a successful telemarketing appointment setting program.

In Part 2, we discussed how to write an effective script that delivers a powerful nutshell message with a clear WIIFM (What’s in it for me?).

All outbound telemarketing appointment setting professionals know that the third key component of success is the list that you are calling. In this 3rd part of this series on telemarketing appointment setting, I’ll share my experience with curating the best outbound call list. Because our company primarily focuses on B2B appointment setting, I’ll focus there. Continue reading

B2B appointment setting: The tightrope balancing act

By A.J. Windle,Director of Operations

B2B Appointment SettingSetting high quality appointments in B2B appointment setting is like walking a tight rope. The path to success is narrow but if you have the right tools and place your feet in just the right place step after step you will make it to the other side unscathed.

We currently set appointments for an organization that offers reduced travel costs to businesses by partnering with 1000’s of hotels across the United States. Our objective may sound simple but there is a tremendous amount of work that goes into making sure our appointments are high quality for our client and that takes some real flexibility. Continue reading

Telemarketing Appointment Setting Best Practices-Part 2

Telemarketing Appointment Setting Best Practices: Part 2

Author note: This is the second article in a 3-part series.

Telemarketing AppointmentIn Part 1, we discussed how to maximize the appointment kept rate when conducting telemarketing appointment setting. In addition, we introduced the 6 primary components of a successful telemarketing appointment setting program:

  • A targeted contact list with phone numbers
  • A friendly, open phone voice
  • A nutshell message
  • A reason for the prospect to schedule the appointment with you. WIIFM (What’s in it for me?)
  • A timely calendar invite sent via email with a very brief summary of what will be discussed in the appointment
  • Productive outbound dialing (we like to see about 35 dials per hour, 262 dials per day from a B2B telemarketing appointment setting program)

There is no doubt that having a powerful nutshell message delivered with a friendly, open phone voice helps ensure that your telemarketing appointment setting program is successful. In this article, I’ll share with you how to make this a reality. Continue reading

Telemarketing Appointment Setting Best Practices-Part 1

By Angela Garfinkel, President

Telemarketing Appointment Setting Best Practices: Part 1

Author note: This is the first article in a 3-part series.

Telemarketing appointment setting is a cost-effective way to use less expensive people resources to set appointments for your salespeople. The best telemarketing appointment setting initiatives have these things in common:

  • A targeted contact list with phone numbers
  • A friendly, open phone voice
  • A nutshell message
  • A reason for the prospect to schedule the appointment with you. WIIFM (What’s in it for me?)
  • A timely calendar invite sent via email with a very brief summary of what will be discussed in the appointment
  • Productive outbound dialing (we like to see about 35 dials per hour, 262 dials per day from a B2B telemarketing appointment setting program)

Appointment Setting
If any of these core components are not optimized, then your telemarketing appointment setting program will not produce the highest Return on Investment (ROI) possible. Continue reading

Telemarketing company tip: add email to contact strategy

By Rich Hamilton, Director of Marketing & Product Development

Telemarketing CompanyAny salesperson will tell you that it takes multiple touch points to book a sale. Depending on the industry and the type of product or service, it can take 7 to 20 touches before a prospect will buy from your company. As a B2B outbound telemarketing company, we experience this in our daily work for our clients.

Imagine if each of those touch points were a phone call, the sales cycle would take forever. Adding email as a touch point can drastically decrease the sales cycle. Here are 6 best practices for adding email as an additional touch point as part of your overall marketing and sales strategy. Continue reading