By Patricia Qvern, Operations Manager
Membership retention is talked about a lot and it’s not a one size fits all topic. There are general guidelines and statistics about what works best if you use a professional telemarketing solution to make membership retention telemarketing calls.
In full-disclosure, I work for a company that is a telemarketing agency for membership retention calls. What I’ve learned after working with many different associations and their membership retention teams is that membership retention calls are most successful when they are part of a disciplined program. I’ll compare it to taking care of yourself. If you exercise, eat properly and take care of your emotional well-being, your overall health will be improved. Staying disciplined and steady with your membership retention efforts will ensure your association’s health is maintained and even improved. If you have to spend less time, money and resources attracting new members, you’ll find that maintaining and growing membership numbers is easier. Continue reading