Increased Outbound Telemarketing Answer Rates

Increasing Outbound Telemarketing Answer Rates with Local Caller ID

Using Local Caller ID services in outbound telemarketing has proven successful for increasing answer rates in the call center. We are sharing our experience with a client that implemented Local Caller ID services.

Background

The client markets its services to consumers in the lower 48 states.  Outbound B2C telemarketing is the primary sales channel used by the organization.  The outbound telemarketing manager was challenged with decreasing outbound telemarketing answer rates, which was ultimately impacting contacts per hour and list penetration on their campaigns.

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B to B Lead Generation Success for Cedaron Medical, Inc.

Quality Contact Solutions served in an integral capacity for Cedaron Medical, Inc. over the past several months.

Cedaron Medical’s sales team was faced with a significant challenge: lack of time.  Karen Bond, Chief Executive Office for Cedaron Medical said “with our sales force focused on addressing and closing current opportunities, we were challenged to find and dedicate time to new lead generation”.  Bond continued, “We know we need to continually fill the sales funnel with new opportunities, but the existing sales staff simply could not spend enough time cold calling.”

Cedaron explored various B to B Telemarketing Lead Generation companies.  Quality Contact Solutions emerged as the partner of choice because of our experience with the medical industry as well as the central (Midwest) location of our team. Continue reading

Key Advantages

What is a Key Advantage? By definition, it is a core competitive advantage.

Understanding your company’s key advantages allows you to focus on your strengths. If telemarketing is not a strength, that’s where QCS comes in.  By choosing to partner with QCS for your B2B telemarketing programs, you will benefit from outsourcing to a partner with these Key Advantages:

QCS Key #1:  Exceptional “Proof of Concept” and Testing Resources

QCS has an internal outbound business to business call center which consists of 75 full-time dedicated employees.  These employees work on a combination established client programs and new opportunities that are in the “proof of concept” or “testing” phase.

QCS Key #2:  Project Management Services

QCS provides proactive oversight for your telemarketing campaigns.  QCS works closely with the call centers’ staff on a daily basis to achieve the best results, and then communicates back to you.  Our clients appreciate being informed without having to be overly involved.

QCS Key #3:  Exceptional Knowledge and Insight

Our management team has over 75 years of combined telemarketing experience. QCS can offer ideas and strategies to obtain maximum results from your telemarketing campaign.  Having experience from both the vendor and client side, QCS is in a unique position to work with each client to achieve optimal campaign performance.

QCS Key #4:   Greater Value

QCS is in a position to negotiate “wholesale” rates with telemarketing vendors when a program requires added call center resources.  For about what you would pay going directly to the call center, you get the added value of the QCS team’s experience and expertise managing your campaign for you, giving you better performance with less of your time invested.

QCS Key #5:   Greater Capacity

Because we work with multiple call centers, QCS has the capacity to fulfill all your telemarketing needs.  We will place your campaign with the call center best suited to perform your campaign.

QCS Key #6:  One Call Service

QCS is a one-call destination.  There is no need to call several vendors to check their capacity, determine their performance capabilities, and negotiate pricing for each campaign.  This is a service provided by QCS.

QCS Key #7:  Solid Reputation

QCS’ reputation is one of uncompromising integrity, superior performance, and friendly professionalism.  Our clients have learned they can trust QCS to speak plainly and truthfully about every aspect of a campaign.  Our approach has always been that of a consultant and advocate for our clients.

Defining the Right Goals

AJ Windle, Senior Operations Manager at Quality Contact Solutions is featured in the October 2013 Connections magazine.   Read his article about key fundamentals to think about when defining the right goals for your B2B Telemarketing Sales campaign or other programs in your call center:

“The Super Bowl, an NBA title, the Stanley Cup: These are all examples of goals that each team within these sports strives for every season. Each represents a purpose for all things leading up to a final achievement. Goals are set by individuals and teams as a means of getting somewhere. But it’s not enough to see the end; you need to build a strong road map…”  –Defining the Right Goals article

Read the whole article at Connections Magazine.

Best Practices for Implementing New Programs with an Outsourced Call Center

Rich Hamilton, Director of Implementation and Team Improvement Lead at Quality Contact Solutions is featured in the September 2013 Connections Magazine.  Read his article about best practices that should be used when implementation a new program with an outsourced call center.

Article Intro

Here are a few questions that you should ask yourself before you get started: Continue reading