Category Archives: Associations

Membership Renewals Telemarketing Pays Dividends

By Patricia Qvern, Operations Manager

Membership renewals telemarketing members take advantage of two year membershipsIn today’s day and age, we are all looking for more convenience, less hassles, affordability, less time spent on mundane tasks, and increasing productivity by automating what we can, in our lives.

Personally, this allows me to do more, spend less and free up time to spend with family and friends! Professionally, this means increased profits, superior customer experience and satisfied clients. This is a driving force in how I view things – pursuing efficiency within my personal and professional life without sacrificing quality or taking short cuts to get there. Continue reading

Association Membership Retention: A QCS Success Story

Call Center Telemarketing Team celebrating success of Association Membership Retention CampaignBy Ryan Apodac, Operations Manager & Training Leader

Imagine. You’re in a board meeting with other executives trying to find a solution to your declining membership base. The email blasts to recruit new members has been lackluster at best. Marketing is pulling out all the stops. What could be missing here? Wouldn’t it be nice to save the day with a great recommendation? Well here it is; Association Membership Retention through Telemarketing. This unique telemarketing strategy can be a sure fire method to re-capturing your previous members. Let’s take a look at a Quality Contact Solutions Association Telemarketing Success Story working on behalf of a professional organization in the transportation industry.

Our client, referred to as ABC Membership moving forward, was seeing a decline in their membership base. As a political advocate for its members, ABC Membership needs the support and engagement of a strong membership base. With a strong focus of recruiting new members internally, this left a void in regards to efforts to reengage with lapsed members. ABC Membership partnered with QCS to conduct a membership renewal telemarketing campaign, and the success is evidenced by the numbers.

Phase 1 – Reinstating Members

Phase 1 of this project focused on reinstating members. The focus here was to reach out to previous members and offer to reinstate them at a significant savings of membership dues. In 2017, we reached a total of 2100 previous members, and re-instated members at a conversion of nearly 17%! The expertise of the management team and agents rang ever so true in the success of Phase 1. The conversion numbers were so great it was decided to offer the discounted reinstatement dues for a 2 year membership. This was a smart move, yielding 40% of members agreeing to renew for 2 years vs 1 year. With another win under the belt, the client was so pleased that they increased they’re budgeted telemarketing hours by 25%, in preparation for Phase 2.

Phase 2 – Recently Lapsed Members

Phase 2 focused on renewing recently lapsed members. With email blasts yielding dismal results, the client decided to give association membership retention through telemarketing a try here as well and was certainly glad they did. While this was a smaller campaign, client’s return on investment was significant and garnered nearly $5,000.00 in renewal membership dues, and ultimately made substantially more dollars than invested! Another huge win for the client!

At the end of the day the numbers don’t lie. While email and snail-mail marketing will always have a place in today’s business world, you simply can’t get the same results as having one on one conversations. Association Membership Retention through Telemarketing can ease the burden of any organization. Focus your internal team’s time on expert tasks and leave the renewals in the hands of our experts.

Outsourced telemarketing is constantly changing and adapting to meet the needs of organizations. If you’re looking to see what telemarketing can do to grow your organization, we would love to help. Give us a call at 1-866-963-2889 and press 1 for sales. Or email me at [email protected]

Ryan Apodac is an Operations Manager & Training Leader at Quality Contact Solutions, a leading B2B outsourced telemarketing organization. With a background of more than a decade in sales, Ryan is passionate about developing and delivering training that ultimately results in improved performance for client programs.

Association Membership Retention is Improved by Phone

By Heather Dubas, Senior Operations Manager

Associate-baseball-and-batThe primary goal of every company that is offering a product or service is to sell as much of that product or service as you possibly can. Once you sell that product or service, retaining those customers is key for repeat business and referrals. This goal is no different for associations that offer memberships to potential members. Quality Contact Solutions has been helping associations with membership retention with specialized membership retention and renewal telemarketing campaigns for years and we are gaining even more momentum in 2017. Continue reading

Maximize your Membership renewals with Outbound Marketing

by A.J. Windle, Director of Operations

picture of black dress shoes and an arrow pointing left at the work Past and another arrow pointing right at the word FutureOver the years I have had the pleasure of working with many great non-profit associations. Their lifeblood is membership and every great association’s goal is to maximize their membership renewals. In a perfect world 100% of an association’s current members would renew on an annual basis, allowing the association to focus on new growth and providing value-added services to the membership. Well, this isn’t a perfect world and there are always a percentage of members that decide not to renew or forget to renew each year. For this reason, associations must allocate a portion of their marketing dollars on membership retention. Plus, the cost of renewing an existing member is far lower than the cost of acquiring a new member. It just makes good business sense. Quality Contact Solutions has extensive experience in assisting non-profit organizations and associations with achieving their membership renewal goals via outbound telemarketing. We have helped many associations maximize Continue reading

Telemarketing Services for Associations is Worthwhile Work

By A.J. Windle, Sr. Operations Manager

One of the core values at Quality Contact Solutions is making sure that we are conducting worthwhile work. What we mean by that is work that each of our team members can be proud to tell their family and friends about. It’s work that negates the stigma of typical telemarketing services and bridges the gap between outbound pitch/close and relationship marketing. Continue reading