By Marcia Jenkins, Senior Operations Manager
In 2017, 30% of associations reported that their membership decreased. In the same year, 15% reported that their membership stayed the same. So, combined 45% of associations decreased membership or stayed the same. ¹ The key to ensuring year over year membership growth is renewing existing members. One consistently successful tool to renew expiring and lapsed members is through membership renewals direct marketing, otherwise known as telemarketing.
To ensure successful membership renewal telemarketing calls, there are a few key points to consider. You need a great script and front-line telemarketing agents that can build rapport and value in the renewal in just a few short minutes. That can be tricky! Continue reading
By Nathan Teahon, Vice President
Procrastination is a funny thing, but not something that is typically described as being “ha ha” funny. It’s definitely not funny for associations that deal with members that procrastinate renewing their memberships. The biggest question for associations is why is there an issue with procrastination for their membership renewals, and why using telemarketing services for membership renewals is the best way to combat this issue. Below are some of the top reasons that members procrastinate with their membership renewals.
Membership Renewals Timing
Sometimes bad timing just works against you. Every company has their own budget cycle and time of the year that they get accustomed to paying certain dues. Also, the timing can be an issue when a person leaves a company and is replaced. Things fall through the cracks and this is often one of those things. What makes this scenario more frustrating is that reminder emails and potentially invoices continue to go to someone that is no longer with the company. Eventually in these scenarios they might end up getting to the appropriate person, but often this can become a black hole scenario. Continue reading
By Heather Dubas, Senior Operations Manager
Not just anyone can be a telemarketing agent. It is a tough job that gets a bad rap (most frequently from my 93-year-old grandmother!). Not many people can make phone calls for 8 hours a day, 5 days a week and stay happy and content. That is why at Quality Contact Solutions we only take on “worthwhile” work. One of those “worthwhile” work types is membership renewal call services for associations. I will be the first to tell you that not only are association clients great to work with, so are their members! That is why quality must be the main priority for membership renewal telemarketing calls. Continue reading
By Rich Hamilton, Director of Marketing & Product Development
Many associations use a third-party telemarketing services firm to place outbound calls to place reminder calls to lapsed members or members which are about to lapse in the near future. Most associations don’t have the internal manpower to make the calls themselves and turn to outbound call experts to get the job done and to ensure a maximum membership retention rate from their existing members.
One area of concern for all associations is the security of their data and the security of the payment information. To ensure the highest security, there are three primary reasons to pay a little extra for Telemarketing Services firm with a PCI Level 1 Service Provider certification Continue reading
By Patricia Qvern, Operations Manager
Membership retention is talked about a lot and it’s not a one size fits all topic. There are general guidelines and statistics about what works best if you use a professional telemarketing solution to make membership retention telemarketing calls.
In full-disclosure, I work for a company that is a telemarketing agency for membership retention calls. What I’ve learned after working with many different associations and their membership retention teams is that membership retention calls are most successful when they are part of a disciplined program. I’ll compare it to taking care of yourself. If you exercise, eat properly and take care of your emotional well-being, your overall health will be improved. Staying disciplined and steady with your membership retention efforts will ensure your association’s health is maintained and even improved. If you have to spend less time, money and resources attracting new members, you’ll find that maintaining and growing membership numbers is easier. Continue reading