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Business to business telemarketing requires mojo

By Megan Hottman, Brand Evangelist

business to business telemarketing Yesterday I was at my oldest son’s high school baseball games when one of the mom’s commented about how her son has recently lost his “mojo” when it came to his batting. This particular player had always been referred to as “the best batter” on the teams he played for over the last 4 years. I thought the comment was interesting so of course I listened to what the chatter was all about. The speculation of potential issues was endless; a possible injury, not enough practice, something going on with his friends, he wasn’t feeling well, was needing a break.

After the game as I drove home, I thought about her comment, specifically the word mojo and what it meant. I’d consider the word to mean someone’s confidence, how comfortable someone is with themselves in their abilities for whatever the activity or skill is. This is incredibly relevant in the business to business telemarketing world. How many reps have lost their “mojo” at one time or another and how did that impact their overall results? Having “mojo” is important when it comes to business to business telemarketing success. Continue reading

Why Telesales outsourcing is no “Clowning” around

By A.J. Windle, Director of Client Engagement

Telesales outsourcingWhen I was a kid, I loved going to the circus. Clowns, fire breathers and balloon animal makers were the best. Nothing could put a smile on your face like someone cracking jokes or doing the impossible. Well, fast forward several years later and through telesales outsourcing I have had the benefit of leading a telesales project which targeted clowns and other types of party suppliers. I’ll tell you that these suppliers are as much of a riot under the tent as they are over the phone. That said, calling clowns isn’t easy. Continue reading

How to Write an Outbound Telemarketing Script

By Julie Kramme, Sales Executive

So, you’ve decided to use outbound calling as part of your sales and/or marketing strategy…You’ve acquired a list of prospects to call, and you know what you want the outcome of those calls to be. Now you need to develop a message for your telemarketing staff to effectively convey on your behalf…You need a telemarketing script. But what does that look like?

What should be included in a telemarketing script?

For some call center agents, a traditional script that tells your agent what you want to say and how you want them to say it, works very well – especially for those new to the game who are still building confidence. The challenge with traditional scripting is that with time and repetition, message delivery can get a bit stale. So, how can we prevent that? Through training and motivation, or course! But that’s not the only way…
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How to Calculate Call Center Outsourcing Cost: Outbound

By Angela Garfinkel, President

Call centers price their services in a myriad of ways, but the two primary cost structures are “per hour” and “per minute”. Outbound call programs are typically priced per hour. Inbound call handling programs are priced hourly if the team of call center agents are dedicated to the client, or per minute if the call center agents are shared with other clients. In this article, I’ll share how to calculate call center outsourcing cost for outbound calls.

Outbound call center outsourcing cost

There are typically 4 different components that you will see on a call center invoice.

  • Telemarketing hours
  • Training hours
  • Setup fee
  • Monthly management fee

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