In early 2020, the biggest problem facing top telemarketing companies in the U.S. was a lack of readily available staff. A booming stock market, rising minimum wages and competition for staff made 2020 look like it would be a year filled with staffing challenges.
Now, at the end of March 2020, we are facing an unprecedented dramatic shift in the SWOT analysis of the top telemarketing companies in the U.S. (SWOT stands for strengths, weaknesses, opportunities, and threats). With COVID-19 and the virtual shut-down of the U.S. economy, here is my current SWOT analysis for our industry.
After spending many years working within the Telemarketing Services industry, I stepped out of it for a while to explore other opportunities. Now, I’m back and without a doubt there are many reasons why I love the Telemarketing Services Industry so much. Here are just 4 of them:
1. In Telemarketing Services, The Work is Challenging
From day to day, sometimes from minute to minute, nothing stays the same. I’m never bored! It’s been an ever changing industry – starting off with manual dialing with call lists on sheets of paper to where we are today and adapting to the advances in the modern world. The internet, dialer systems and the addition of cell phones has allowed information and communication to move faster and maintain a greater sense of connection. The technology challenges are only a part of it. The strict regulations associated with all the technology and being compliant has evolved over the years. While I was away from the Telemarketing Services business, there was a complete change in the regulations that impact placing calls to cell phones. Our outsourced telemarking partners have been required to upgrade their technology to ensure compliance with the new regulations. There are also the challenges of working with a diverse set of clients. I have to become knowledgeable on each company, and basically, it’s like becoming their employee. To be able to best meet their needs, goals and represent them the way they want to be represented – it’s important to really dig in to understand who they are and what they do. Whether it is an Association looking to renew memberships or an organization looking to grow their business, I have to be the expert. Continue reading →
What is the role of a managed outsource provider? There are a lot of pieces to the puzzle that make up that answer. I have always said that we manage the work from A to Z and then I explain what that entails. However, it is also important to note that managing the work is very different from micromanaging the work. If we were in a position that we had to micromanage a campaign to make it work, then the value that we bring has been diluted. If I had to sum it up into one phrase, I think it would be the following: Continue reading →
By Heather Dubas, Operations Manager for Quality Contact Solutions
Value. Quality. Urgency. Service. Achieving Goals. Being positive. Conducting worthwhile work. Easy to work with.
The words listed above are the qualities and behaviors that are desired in a partner company. These words also describe Quality Contact Solutions. They are the precise reason why many companies select QCS to be their outsourced telemarketing vendor. Continue reading →
By Angela Garfinkel, President and Founder of Quality Contact Solutions
Using a third party organization that performs the telemanagement function will increase your outsourced telemarketing program performance nine times out of 10. There are three distinct reasons for the increase in performance. Continue reading →