Category Archives: Technology

Pro Tips for Using Non-Voice Contacts in a Telemarketing Company

By A.J. Windle, Director of Operations

Telemarketing CompanyGreat outbound telemarketing companies have been evolving over the last 10 years to include chat, text and email in their communication strategy. The addition of these non-voice contacts helps increase engagement with prospects and customers. In addition, these non-voice contacts provide an instant medium to follow-up and share additional information as part of the customer care or sales process. As Director of Operations at Quality Contact Solutions, my experience has been hard-won. Here are my 5 pro tips for using non-voice contacts in the call center as part of a telemarketing program. Continue reading

Telemarketing company tip: add email to contact strategy

By Rich Hamilton, Director of Marketing & Product Development

Telemarketing CompanyAny salesperson will tell you that it takes multiple touch points to book a sale. Depending on the industry and the type of product or service, it can take 7 to 20 touches before a prospect will buy from your company. As a B2B outbound telemarketing company, we experience this in our daily work for our clients.

Imagine if each of those touch points were a phone call, the sales cycle would take forever. Adding email as a touch point can drastically decrease the sales cycle. Here are 6 best practices for adding email as an additional touch point as part of your overall marketing and sales strategy. Continue reading

Minimum Technology for Inbound Call Center Vendors

By Nathan Teahon, Vice President

Call Center VendorIt amazes me when I visit a call center for the first time and see how ill-equipped some call center management teams are when it comes to having the right technology to manage their teams.

While there are many standard features in Inbound ACDs and multichannel call management platforms, there are three technology features that are absolutely essential for call center vendors. Continue reading

Do This: Use Local Caller ID in Outbound Telemarketing

By Heather Dubas, Senior Operations Manager

Cell phone with unknown caller as the caller idWe all remember those days of hearing the phone ring and not even thinking twice before answering. Well… most of us remember those days and that probably gives away my age. In the mid-nineties, those days changed when Caller ID became a standard telephone feature. With the widespread implementation of and subscription to Caller ID, consumers began making a choice about whether they wanted to answer a call. Continue reading

Why Use Texting in Your Telemarketing Services Campaign

By Rich Hamilton, Director of Marketing & Product Development

male and female operator with headset working at call centerIn the beginning, there were phone calls. Then there were call centers to handle those phone calls. More recently, businesses found that customers and prospects prefer to communicate with businesses through different channels, other than a phone call. Call centers now became contact centers and the single channel strategy was replaced by multichannel. First came email, followed by chat, social media and more recently, video calls. So what is missing with this strategy? Texting.

According to the CTIA, over 6 billion text are sent every day and Americans text twice as much as they call, on average. Continue reading