Outbound telemarketing can be a powerful marketing tool if you know how to approach the customers. While speaking directly to clients can help you seal the deal, you first need to know how to keep their attention during the conversation.
The goal is to find the balance between coming on too strong and portraying yourself as hesitant and insecure. Finding that balance can be a tricky business but with the right techniques, the results can be mind-blowing. Try out these useful tips which can help you create a perfect outbound telemarketing script. Continue reading →
By Amanda Sparks, a professional marketer and blogger
Outbound telemarketing is alive and well, despite what you will hear about the inexorable rise of online marketing and social media. If you want to be able to close a deal quickly and efficiently, there’s still no better way to do it than by speaking to a prospect directly.
To give yourself every advantage, you need a concise, precise, and persuasive script that pulls at people’s heartstrings. It needs to sell your product or service, but not in a way that makes people feel overwhelmed or hassled. It may sound like something that’s easier said than done, but it’s about understanding the underlying psychology. Let’s take a look at how you can make it happen for you and your business. Continue reading →
So, you’ve decided to use outbound calling as part of your sales and/or marketing strategy…You’ve acquired a list of prospects to call, and you know what you want the outcome of those calls to be. Now you need to develop a message for your telemarketing staff to effectively convey on your behalf…You need a telemarketing script. But what does that look like?
What should be included in a telemarketing script?
For some call center agents, a traditional script that tells your agent what you want to say and how you want them to say it, works very well – especially for those new to the game who are still building confidence. The challenge with traditional scripting is that with time and repetition, message delivery can get a bit stale. So, how can we prevent that? Through training and motivation, or course! But that’s not the only way… Continue reading →
B2B telemarketing lead generation and appointment setting is challenging. Add to that a target demographic that is highly technical and you will soon find out why writing the best call guide is critical to qualifying sales leads. At QCS, we are experts in creating a dynamic call guide that not only engage your technical demographic but will also generating high quality sales leads that will provide your organization with a positive ROI. Continue reading →
Recently I was asked what the is key to creating a strong B2B Telemarketing Script. It’s a good question, and after having helped create and implement thousands of successful scripts over the years, I don’t have that 30 second elevator pitch answer to that question. Instead, I have multiple questions. What is the goal of the script? Is there an underlying goal lurking beneath the initial goal? Who are you contacting? Why are you contacting them? Are you selling something? If so, what? Is it a service or product? This list could go on for a while. Continue reading →