Determining inbound service level goals is one of the most important factors for anyone responsible for the inbound call center function. Determining the right inbound service level goal is not straight forward. A study conducted by AT&T 30 years ago determined that 80% of calls should be answered in 20 seconds or less. This was based off research that indicated that many callers would hang up the call after waiting for 20 seconds. Referred to as the 80/20 rule, this began the foundation for determining benchmarks for inbound service level standards. This study was conducted before the majority of inbound call centers implemented technology that is considered standard today, including Integrated Voice Response (IVR), Priority Queueing for high value customers based on the phone number they are calling from, In-Queue expected wait time announcements and In-Queue self-service options. Continue reading →
How do inbound calls enhance outbound call programs? Many companies have an inbound customer service number. Customers can and do call in for a wide variety of reasons. They need to order an item or service, maybe they are unhappy with that item or service and wish to get a refund or perhaps to check the status of an order to name a few. But how do those inbound calls enhance the outbound call programs those businesses may be running? We will talk about that in a moment, but before any of that can happen you must have one really important piece – a great team! Continue reading →
One of the biggest challenges with outsource telemarketing programs is how to measure performance. It’s not always adequate to measure program performance on a monthly or weekly basis. Sometimes the performance needs to be evaluated daily. If you are serious about making such an assessment, below is an example of a good daily report template for an outbound marketing program. It is essential to measure and track performance from the start of any outsource telemarketing program.
By Melissa Hinrichs is Director of Client Services
Inbound telemarketing services is defined as a campaign or program where a company receives inbound calls which are generated by a variety of different channels, including digital marketing, TV ads, newspaper ads, flyers, mail, etc.
With inbound telemarketing services, it is critical to have a good handle on call volumes and your company’s handling of those calls. If you’re like most companies, you’re spending significant money to get the phone to ring. Don’t waste that money by mis-managing the inbound team.
As an outsourced telemarketing services firm, we help many clients with answering their inbound 8XX numbers, handling chat sessions, and answering emails. All of these contacts are lumped into “Inbound telemarketing services” for the purposes of this article. Continue reading →
In every aspect of business you are going to hear the word ‘Report’. And for different companies reports mean different things, but every company uses reports for a variety of reasons. For outbound telemarketing, reports are essential for two primary reasons. First, reports help inform the client how the outbound telemarketing program is performing. Second, reports provide key information that a well-trained telemarketing operations manager will use to make critical business decisions that are necessary to maximize performance on the outbound telemarketing program. For these reasons, it is imperative that reports are created with a good understanding of what will be required to ensure a successful program. Continue reading →