Category Archives: Articles

Telemarketing Appointment Setting Best Practices-Part 3

By Angela Garfinkel, President

Author note: This is the third article in a 3-part series.

Telemarketing AppointmentIn Part 1, we discussed how to maximize the appointment kept rate when conducting telemarketing appointment setting. In addition, we introduced the 6 primary components of a successful telemarketing appointment setting program.

In Part 2, we discussed how to write an effective script that delivers a powerful nutshell message with a clear WIIFM (What’s in it for me?).

All outbound telemarketing appointment setting professionals know that the third key component of success is the list that you are calling. In this 3rd part of this series on telemarketing appointment setting, I’ll share my experience with curating the best outbound call list. Because our company primarily focuses on B2B appointment setting, I’ll focus there. Continue reading

B2B appointment setting: The tightrope balancing act

By A.J. Windle,Director of Operations

B2B Appointment SettingSetting high quality appointments in B2B appointment setting is like walking a tight rope. The path to success is narrow but if you have the right tools and place your feet in just the right place step after step you will make it to the other side unscathed.

We currently set appointments for an organization that offers reduced travel costs to businesses by partnering with 1000’s of hotels across the United States. Our objective may sound simple but there is a tremendous amount of work that goes into making sure our appointments are high quality for our client and that takes some real flexibility. Continue reading

Lead Segmentation for Telemarketing Companies

By Megan Hottman, Brand Evangelist

Telemarketing CompaniesIt’s a known fact that most organizations place incredible pressure on their teams to shorten sale cycles and to improve close rates. A key piece that contributes to the effectiveness of increased productivity is to ensure the entire sales process is optimized every step of the way. What I’ve found to be an essential component in the optimization of the sales process is the segmentation of leads. Continue reading

The 3 C’s of Outsource vs. In-House Call Center Options

By Nathan Teahon, Vice President

Making the determination on whether you should use or continue to use an in-house call center versus an outsource call center is no small decision. I’ve found that there are three primary factors that should be considered as you evaluate call center options, and whether a teleservices program would be best suited for an internal department or outsourced. Continue reading

Telemarketing Appointment Setting Best Practices-Part 2

Telemarketing Appointment Setting Best Practices: Part 2

Author note: This is the second article in a 3-part series.

Telemarketing AppointmentIn Part 1, we discussed how to maximize the appointment kept rate when conducting telemarketing appointment setting. In addition, we introduced the 6 primary components of a successful telemarketing appointment setting program:

  • A targeted contact list with phone numbers
  • A friendly, open phone voice
  • A nutshell message
  • A reason for the prospect to schedule the appointment with you. WIIFM (What’s in it for me?)
  • A timely calendar invite sent via email with a very brief summary of what will be discussed in the appointment
  • Productive outbound dialing (we like to see about 35 dials per hour, 262 dials per day from a B2B telemarketing appointment setting program)

There is no doubt that having a powerful nutshell message delivered with a friendly, open phone voice helps ensure that your telemarketing appointment setting program is successful. In this article, I’ll share with you how to make this a reality. Continue reading