Category Archives: Outbound

How to Get Quality Appointments Using Telemarketing Services

By AJ Windle, Senior Operations Manager

Qualified Sales Leads Rankings through Outsourced TelemarketingWhat would you say if I told you “You can have endless appointments at your disposal”? What would you do if I told you “You will get so many appointments, you will need to consider hiring more staff”? Would you read my article if I said “all the answers will be revealed below”? Well, this isn’t an infomercial for a secret money making scheme so I can’t say all those things. Gotcha! I do know, however, that appointment setting is tough and after setting over 5000 appointments via telemarketing services, I have learned a thing or two on how to increase the number of appointments that you are getting. Here are my top 5 tips that will help you increase the appointments that you are getting in your current telemarketing services program. Continue reading

5 Best Practices For Selecting An Outbound Marketing Vendor

By AJ Windle, Senior Operations Manager

Outbound Marketing Vendor Selection for B2B telemarketing can be difficult. Where do I start? Which center is the best? How will I ensure I am getting the best results? While there is no perfect formula, let’s take a look at some of these best practices to help point you in the right direction:

Understand “Your” Needs

First, Outbound Marketing Best Practices - Words written on clear boardyou must understand “your” needs.  It seems simple doesn’t it? Well it’s one of the most common mistakes people make. During the outbound marketing vendor selection process you will talk to a number of B2B telemarketing call centers who give you great reasons why you should select their company. My advice is to not get caught up in the glitz and glamour of promises but to really take a moment to look at the objective of what you are trying to accomplish. Take time to write down the purpose of the program. What experience do you need? What end results are you trying to accomplish?  Create a wish list of what your needs are. These are your core needs.  I advise that you should never sacrifice on any of your core needs during the outbound marketing vendor selection process. Truly understanding your needs and the needs of the program will help make the process easier when looking for a new B2B telemarketing vendor. Continue reading

Inbound Calls Improve Outbound Marketing Program Results

outbound marketing agent

By Angela Garfinkel, President and Founder

In the 80’s and 90’s, outbound marketing agents never provided a direct callback phone number when placing outbound marketing calls. The response to the question, “Can I call you back?, was always something like,”I’m sorry, but I’m calling on an outbound line and I can’t receive inbound calls”. Another common response outbound agents were coached to use was “I’m sorry, but I’m on and off the phone constantly all day and it is very difficult to reach me. I’ll just give you our toll-free number and you can speak to anyone who answers the call.” Continue reading

Outbound Marketing Wireless Success Story

outbound marketingBy Heather Dubas, Operations Manager

Imagine that sinking feeling you get when you see the alerts and hear the warning sirens that bad weather is approaching. Those of you in the Midwest particularly will know what I am talking about. You realize a storm is heading right for you, and you worry, and try to think of everything you can do to prepare for the worst, but really just hope it will pass quickly. A feeling of helplessness overcomes you and you cannot even fathom what you will do to clean up the mess.

An equally destructive storm hit the outbound marketing industry on July 10, 2015 when the Federal Communications Commission (FCC) released its Telephone Consumer Protection Act (TCPA) Declaratory Ruling. The biggest challenge that came with the TCPA Declaratory Ruling was the way that wireless numbers could be dialed. An autodialer (predictive dialer), the most efficient and cost effective way to make telemarketing calls, was no longer allowed to contact wireless numbers in many cases. A new way to reach these customers needed to be implemented. Life as we knew it the world of telemarketing would never be same, and we had to adapt to a new normal. Continue reading

Outbound Marketing from Good to Great: A B2B Case Study

outbound marketing

By A.J. Windle, Senior Operations Manager

Wins and losses. In a world driven by sales, they’re how we are measured. I, like every other person I know, love to win and hate to lose. Whether the scoreboard is based on revenue per hour, sales per hour, completes per hour, or any of the other metrics that we track in the telemarketing services industry, there is always one standout metric that your client will consider a win. Knowing that metric means the difference between winning or losing. But how do you find that metric? How do you evaluate it, benchmark it, and improve it? Business demands continual growth, so how can you continue to deliver sales results once you’ve already hit previously outlined goals?

The answer to finding this “magic sauce” is to always be proactive. The first step is to hit your goals. Once you’ve accomplished those goals, set new goals and hit those. Even when you think you’re on top and doing well, “good” isn’t always “great”.
Continue reading