Category Archives: Outbound

5 parts of active listening in outbound telemarketing

By Megan Hottman, Brand Evangelist

outbound telemarketingI’m sure we can share at least one experience (or dozens!) where we’ve felt like the person on the other end of the phone just wasn’t listening to what we were saying. For me personally, I find it to be one of the most annoying and frustrating experiences when receiving an outbound telemarketing call. It’s not just that the person on the other end isn’t listening, the fact is, I automatically go into a spiral of assumptions…to name a few: “this person doesn’t understand what I’m saying” or “this person should take a nap they sound tired”. Continue reading

How to Calculate Call Center Outsourcing Cost: Outbound

By Angela Garfinkel, President

Call centers price their services in a myriad of ways, but the two primary cost structures are “per hour” and “per minute”. Outbound call programs are typically priced per hour. Inbound call handling programs are priced hourly if the team of call center agents are dedicated to the client, or per minute if the call center agents are shared with other clients. In this article, I’ll share how to calculate call center outsourcing cost for outbound calls.

Outbound call center outsourcing cost

There are typically 4 different components that you will see on a call center invoice.

  • Telemarketing hours
  • Training hours
  • Setup fee
  • Monthly management fee

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Winning With Great Existing Customer Cross Sells

By Ryan Apodac, Operations Manager/Training Leader

winning existing customer cross sell telemarketing is like bump set spikeLet’s face it. We’re living in a very competitive age. Existing customers have many choices and options. The best telemarketing companies are in a constant whirlwind, adapting to the market and over-coming new challenges. Ultimately, the key to success is adaptation. In the world of sales, making the most out of each contact is a top concern of the best telemarketing companies. With existing customers, cross sells can make all the difference. Let’s take a look at the 3 key elements to an effective existing customer cross sell telemarketing campaign. Continue reading

Do This: Use Local Caller ID in Outbound Telemarketing

By Heather Dubas, Senior Operations Manager

Cell phone with unknown caller as the caller idWe all remember those days of hearing the phone ring and not even thinking twice before answering. Well… most of us remember those days and that probably gives away my age. In the mid-nineties, those days changed when Caller ID became a standard telephone feature. With the widespread implementation of and subscription to Caller ID, consumers began making a choice about whether they wanted to answer a call. Continue reading

How to Have Fun in Inbound and Outbound Telemarketing

by Shannon Svasek, Operations Manager

Outbound Telemarketing Employees celebrating with a pink ballLet’s face it, telemarketing isn’t always “fun”. As an operations manager in an outsourced telemarketing agency with agents in a brick and mortar setting as well as in an at home setting, I know first-hand what it takes to make the job fun for the agents. But before I tell you my secrets, let me take you through the job. It’s not easy work. It takes dedication, self-motivation and the drive to want to succeed. Think about these items when creating incentives: Continue reading