Category Archives: Outbound

Contact Center Management: What’s in a Role?

By Megan Hottman, Operations Manager and Brand Evangelist

contact center managementI’ve had the opportunity to work with a number of outsourcing organizations over the years. One of the greatest differentiators that separates the good organizations from the best organizations is how they ran their contact center, referred to as contact center management. Effective contact center management can make it or break it from a customer experience standpoint. Continue reading

Outbound Telemarketing Script Tips

By Daniela McVicker, Guest Blogger

outbound telemarketing script Outbound telemarketing can be a powerful marketing tool if you know how to approach the customers. While speaking directly to clients can help you seal the deal, you first need to know how to keep their attention during the conversation.

The goal is to find the balance between coming on too strong and portraying yourself as hesitant and insecure. Finding that balance can be a tricky business but with the right techniques, the results can be mind-blowing. Try out these useful tips which can help you create a perfect outbound telemarketing script. Continue reading

How to use outsourced telesales for increased market share

By Megan Hottman, Brand Evangelist

What is outsourced telesales?

Outsourced telesalesOutsourced telesales is partnering with an external organization to help sell your products or services directly to the customer by telephone. An outsourced partner can help transform the way your company gains market share while maintaining and supporting the current customer base.

There are a number or reasons a company may look at outsourcing all or part of their business. Some of the reasons include efforts to reduce internal costs, to have an increased focus on internal core objectives, to free up internal resources and to help support or to maximize and achieve overall growth objectives while increasing market share. It’s this last point that is important to call out and to take note of. Continue reading

5 parts of active listening in outbound telemarketing

By Megan Hottman, Brand Evangelist

outbound telemarketingI’m sure we can share at least one experience (or dozens!) where we’ve felt like the person on the other end of the phone just wasn’t listening to what we were saying. For me personally, I find it to be one of the most annoying and frustrating experiences when receiving an outbound telemarketing call. It’s not just that the person on the other end isn’t listening, the fact is, I automatically go into a spiral of assumptions…to name a few: “this person doesn’t understand what I’m saying” or “this person should take a nap they sound tired”. Continue reading

How to Calculate Call Center Outsourcing Cost: Outbound

By Angela Garfinkel, President

Call centers price their services in a myriad of ways, but the two primary cost structures are “per hour” and “per minute”. Outbound call programs are typically priced per hour. Inbound call handling programs are priced hourly if the team of call center agents are dedicated to the client, or per minute if the call center agents are shared with other clients. In this article, I’ll share how to calculate call center outsourcing cost for outbound calls.

Outbound call center outsourcing cost

There are typically 4 different components that you will see on a call center invoice.

  • Telemarketing hours
  • Training hours
  • Setup fee
  • Monthly management fee

Continue reading