With competition in commercial roofing being so fierce we believe outbound telemarketing is essential to the success of roofing companies.
The way we do business is much different from even just a couple of months ago. There aren’t sales reps in the field getting face time with roofing prospects; how are you helping your sales teams fill and maintain a healthy pipeline and ahead of the competition?
One of the first rules of comedy is to know your audience. When a comedian really understands their audience, the jokes they tell tend to get the biggest laughs…right? This same rule can be applied to B2B appointment setting. Here’s how. When taking the time to really define the list criteria for the target audience, there is a greater likelihood of success with setting the appointment. The list is arguably one of the primary factors in planning for a successful B2B appointment setting project.
By Megan Hottman, Operations Manager and Brand Evangelist
It’s A-L-I-V-E (queue creepy music), outbound telemarketing is A-L-I-V-E (end creepy music)! For those who say it is dead, here’s why I am convinced it isn’t and won’t be. It shouldn’t be written off so quickly, as it often times is. Outbound telemarketing is an untapped resource that should be used more. Maybe I’ll be persuasive enough to convince you?
When it comes to sales, I feel like I’ve kind of seen it all. I’ve been an individual contributor, started new segments of business, lead large teams, etc. I’ve worked for smaller organizations, startups and for Fortune 100’s. Across the various roles I’ve held and size of company I’ve been employed with, there have been some universal, err, we’ll call them universal consistencies when it came to sales people and their (our) grumblings. Do any of these phrases sound familiar? Continue reading →