Category Archives: Outbound

4 Reasons To Use Telemarketing Lead Generation Companies

By Ryan Apodac, Senior Operations Manager

Today, it is very common for organizations of all sizes to leverage telemarketing lead generation companies to help with lead generation efforts. Rather than internal sales teams facilitating the entire sales cycle from prospecting to close, telemarketing lead generation companies help fill a critical role in the sales process. They deliver highly qualified leads for sales teams to ultimately convert to a customer.

Let’s look at the top 4 reasons to use telemarketing lead generation companies.

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Outbound telemarketing is not dead

By Megan Hottman, Operations Manager and Brand Evangelist

outbound telemarketing agent It’s A-L-I-V-E (queue creepy music), outbound telemarketing is A-L-I-V-E (end creepy music)! For those who say it is dead, here’s why I am convinced it isn’t and won’t be. It shouldn’t be written off so quickly, as it often times is. Outbound telemarketing is an untapped resource that should be used more. Maybe I’ll be persuasive enough to convince you?

When it comes to sales, I feel like I’ve kind of seen it all. I’ve been an individual contributor, started new segments of business, lead large teams, etc. I’ve worked for smaller organizations, startups and for Fortune 100’s. Across the various roles I’ve held and size of company I’ve been employed with, there have been some universal, err, we’ll call them universal consistencies when it came to sales people and their (our) grumblings. Do any of these phrases sound familiar? Continue reading

Contact Center Management: What’s in a Role?

By Megan Hottman, Operations Manager and Brand Evangelist

contact center managementI’ve had the opportunity to work with a number of outsourcing organizations over the years. One of the greatest differentiators that separates the good organizations from the best organizations is how they ran their contact center, referred to as contact center management. Effective contact center management can make it or break it from a customer experience standpoint. Continue reading

Outbound Telemarketing Script Tips

By Daniela McVicker, Guest Blogger

outbound telemarketing script Outbound telemarketing can be a powerful marketing tool if you know how to approach the customers. While speaking directly to clients can help you seal the deal, you first need to know how to keep their attention during the conversation.

The goal is to find the balance between coming on too strong and portraying yourself as hesitant and insecure. Finding that balance can be a tricky business but with the right techniques, the results can be mind-blowing. Try out these useful tips which can help you create a perfect outbound telemarketing script. Continue reading

How to use outsourced telesales for increased market share

By Megan Hottman, Brand Evangelist

What is outsourced telesales?

Outsourced telesalesOutsourced telesales is partnering with an external organization to help sell your products or services directly to the customer by telephone. An outsourced partner can help transform the way your company gains market share while maintaining and supporting the current customer base.

There are a number or reasons a company may look at outsourcing all or part of their business. Some of the reasons include efforts to reduce internal costs, to have an increased focus on internal core objectives, to free up internal resources and to help support or to maximize and achieve overall growth objectives while increasing market share. It’s this last point that is important to call out and to take note of. Continue reading