By Megan Hottman, Operations Manager and Brand Evangelist
It’s A-L-I-V-E (queue creepy music), outbound telemarketing is A-L-I-V-E (end creepy music)! For those who say it is dead, here’s why I am convinced it isn’t and won’t be. It shouldn’t be written off so quickly, as it often times is. Outbound telemarketing is an untapped resource that should be used more. Maybe I’ll be persuasive enough to convince you?
When it comes to sales, I feel like I’ve kind of seen it all. I’ve been an individual contributor, started new segments of business, lead large teams, etc. I’ve worked for smaller organizations, startups and for Fortune 100’s. Across the various roles I’ve held and size of company I’ve been employed with, there have been some universal, err, we’ll call them universal consistencies when it came to sales people and their (our) grumblings. Do any of these phrases sound familiar? Continue reading
I’ve had the opportunity to work with a number of outsourcing organizations over the years. One of the greatest differentiators that separates the good organizations from the best organizations is how they ran their contact center, referred to as contact center management. Effective contact center management can make it or break it from a customer experience standpoint. 
Outbound telemarketing can be a powerful marketing tool if you know how to approach the customers. While speaking directly to clients can help you seal the deal, you first need to know how to keep their attention during the conversation.
Outsourced telesales is partnering with an external organization to help sell your products or services directly to the customer by telephone. An outsourced partner can help transform the way your company gains market share while maintaining and supporting the current customer base.
I’m sure we can share at least one experience (or dozens!) where we’ve felt like the person on the other end of the phone just wasn’t listening to what we were saying. For me personally, I find it to be one of the most annoying and frustrating experiences when receiving an outbound telemarketing call. It’s not just that the person on the other end isn’t listening, the fact is, I automatically go into a spiral of assumptions…to name a few: “this person doesn’t understand what I’m saying” or “this person should take a nap they sound tired”.