By Rich Hamilton, Vice President of Compliance and Administration Services

Chances are if you are reading this you are currently running an outbound telemarketing campaign as part of your selling strategy.  Whether or not the telemarketing campaign is successful, you have decided you want to look into adding email as a form of communication.  Is it worth the time it will take the agents to send out the emails?  What will the Return on Investment (ROI) be?  What types of emails should be sent?  How will the agents send the emails? Continue reading →