Increasing Outbound Telemarketing Answer Rates with Local Caller ID
Using Local Caller ID services in outbound telemarketing has proven successful for increasing answer rates in the call center. We are sharing our experience with a client that implemented Local Caller ID services.
Background
The client markets its services to consumers in the lower 48 states. Outbound B2C telemarketing is the primary sales channel used by the organization. The outbound telemarketing manager was challenged with decreasing outbound telemarketing answer rates, which was ultimately impacting contacts per hour and list penetration on their campaigns.