Category Archives: Business to Business

Making Lead Generation Work

By: Nathan Teahon

A good lead qualification program can be a great thing for an organization. More specifically, a good lead qualification program can be a sales person’s best friend. If done right, it can provide a lot of good leads for them to pursue, and almost as importantly, save them a lot of time in sifting through all of the cold leads to find the warm ones. For a sales person, this can be like separating needles out of haystacks. Continue reading