Category Archives: Business to Business

Telemarketing Appointment Setting Best Practices-Part 2

Telemarketing Appointment Setting Best Practices: Part 2

Author note: This is the second article in a 3-part series.

Telemarketing AppointmentIn Part 1, we discussed how to maximize the appointment kept rate when conducting telemarketing appointment setting. In addition, we introduced the 6 primary components of a successful telemarketing appointment setting program:

  • A targeted contact list with phone numbers
  • A friendly, open phone voice
  • A nutshell message
  • A reason for the prospect to schedule the appointment with you. WIIFM (What’s in it for me?)
  • A timely calendar invite sent via email with a very brief summary of what will be discussed in the appointment
  • Productive outbound dialing (we like to see about 35 dials per hour, 262 dials per day from a B2B telemarketing appointment setting program)

There is no doubt that having a powerful nutshell message delivered with a friendly, open phone voice helps ensure that your telemarketing appointment setting program is successful. In this article, I’ll share with you how to make this a reality. Continue reading

Telemarketing Companies Generate Quality Leads

By Megan Hottman, Brand Evangelist

Telemarketing CompanyLet’s face it, the buying process has changed significantly for organizations. Potential customers are overwhelmed with so much noise from vendors and have done most of the research BEFORE we even come into the process. It’s important for us to find new and different ways to not just acquire leads and ultimately turn them into our customers, but also to examine our process of how we are treating our prospective customers while generating leads and moving through the cycle. With the abundance of information readily available online, businesses have become more comfortable with making decisions to purchase products and services online and over the phone. It’s imperative that we make every interaction count and really connect with our targets. The landscape today demands that the process of lead generation provides high quality and relevant information, understanding what business challenge you’re solving for and being diligent with follow up all while providing the best experience for your target. Continue reading

Telemarketing Appointment Setting Best Practices-Part 1

By Angela Garfinkel, President

Telemarketing Appointment Setting Best Practices: Part 1

Author note: This is the first article in a 3-part series.

Telemarketing appointment setting is a cost-effective way to use less expensive people resources to set appointments for your salespeople. The best telemarketing appointment setting initiatives have these things in common:

  • A targeted contact list with phone numbers
  • A friendly, open phone voice
  • A nutshell message
  • A reason for the prospect to schedule the appointment with you. WIIFM (What’s in it for me?)
  • A timely calendar invite sent via email with a very brief summary of what will be discussed in the appointment
  • Productive outbound dialing (we like to see about 35 dials per hour, 262 dials per day from a B2B telemarketing appointment setting program)

Appointment Setting
If any of these core components are not optimized, then your telemarketing appointment setting program will not produce the highest Return on Investment (ROI) possible. Continue reading

Achieve B2B Telemarketing Goals With An Experienced Team

By A.J. Windle, Director of Operations

Construction workers building a solid foundation in B2B TelemarketingThe most important part of building a home that you know will last forever is making sure that you have built that home on a strong foundation. The foundation is what holds your house up, it’s what makes your home steady and strong. Our foundation here at Quality Contact Solutions is unbreakable and every person plays a pivotal role in making sure that we are successful in the outbound telemarketing world.

B2B telemarketing is something here at QCS we thrive at. Our At-Home outbound telemarketing team has been successfully running B2B telemarketing campaigns for more than 8 years and I believe that having an amazing team is the foundation of that success. Let’s take a look at some of our key management players who help our at-home team win everyday! Continue reading

Maximize Results With B2B Outbound Marketing

Effort and Results Graphby Ryan Apodac, Operations Manager & Training Leader

“What’s the Secret Sauce?” is a common question that is asked when I start working with a new client. The answer is: There is no simple answer to that question. Of course there are a multitude of variables to evaluate in B2B marketing campaigns to maximize performance, however it’s easy to overlook the small details that can make a huge impact on your overall results. Here are a few creative techniques that a great telemarketing service partner will use to leverage and maximize results on your B2B outbound marketing campaign. Continue reading