Category Archives: Best Practices

Top 10 Tips for Telemarketing Appointment Setting Success

By Heather Dubas, Senior Operations Manager

telemarketing appointment setting

 

Many companies use telemarketing to set appointments. Regardless of the industry, the keys to telemarketing appointment setting success remain the same. I am excited to share some insider tips on how we achieve that success for our clients at Quality Contact Solutions. Continue reading

Telemarketing Appointment Setting Best Practices-Part 2

Telemarketing Appointment Setting Best Practices: Part 2

Author note: This is the second article in a 3-part series.

Telemarketing AppointmentIn Part 1, we discussed how to maximize the appointment kept rate when conducting telemarketing appointment setting. In addition, we introduced the 6 primary components of a successful telemarketing appointment setting program:

  • A targeted contact list with phone numbers
  • A friendly, open phone voice
  • A nutshell message
  • A reason for the prospect to schedule the appointment with you. WIIFM (What’s in it for me?)
  • A timely calendar invite sent via email with a very brief summary of what will be discussed in the appointment
  • Productive outbound dialing (we like to see about 35 dials per hour, 262 dials per day from a B2B telemarketing appointment setting program)

There is no doubt that having a powerful nutshell message delivered with a friendly, open phone voice helps ensure that your telemarketing appointment setting program is successful. In this article, I’ll share with you how to make this a reality. Continue reading

5 Client Lessons Learned in Telemarketing Services

by AJ Windle, Director of Operations

Telemarketing-serives-and-happy-clientsI’ve been working in the Telemarketing Services Industry for the last 15 years and one of the most rewarding aspects of this industry is that every day is different. Every client is different and I get to learn from these differences which has allowed me to grow.

They say it is the experiences we have that piece together who we are and I believe this to be true. I’ve worked with a lot of clients over the years and have learned a lot of valuable lessons. These lessons have been learned through wins and losses, all of which now help me to make the best decisions I can for our clients. Let me take a minute and share some of these valuable lessons I’ve learned throughout my years in outbound marketing. Continue reading

Rev Up Your Outbound Marketing Dialing Strategies

by A.J. Windle, Director of Operations

Man waving checkered FlagOutbound Marketing is a performance driven channel and everyone is working to pull the right levers to maximize results. Think of it like a NASCAR race, just like there are hundreds of cars vying for the winning position there are hundreds of Outsourced Telemarketing firms looking to produce the highest results. So if everyone has a car with an engine and every Outsourced Telemarketing firm can make outbound phone calls then what separates the competition? It’s management, technology, dialing strategies and the levers each team pulls to maximize results. Quality Contact Solutions is a highly specialized Outbound Marketing firm that has a tremendous amount of management experience and knows exactly what levers to pull to increase results on each client program. Let’s take a look at some dialing strategies that will help your organization rev up your outbound marketing engine. Continue reading

Ingredients for B2B Appointment Setting Success

In the world of B2B sales, the complex nature of appointment setting can be challenging. The sales presentation isn’t the biggest challenge. However, establishing an appointment with the proper decision maker is. Through the years, Quality Contact Solutions has refined the 5 common denominators that contribute to a successful B2B appointment setting program.

Continue reading