Category Archives: Appointment Setting

What B2B Appointment Setting and Comedy Have In Common

By Tina Lisell, Senior Operations Manager

One of the first rules of comedy is to know your audience. When a comedian really understands their audience, the jokes they tell tend to get the biggest laughs…right? This same rule can be applied to B2B appointment setting. Here’s how. When taking the time to really define the list criteria for the target audience, there is a greater likelihood of success with setting the appointment. The list is arguably one of the primary factors in planning for a successful B2B appointment setting project.

Continue reading →

Why You’re Not Just Doing B2B Appointment Setting

By A.J. Windle, Director of Client Engagement

B2B Appointment Setting

Have you ever changed a tire? Well, I’d argue that the B2B appointment setting is pretty similar, at least in the process. Let me explain what I mean.

When someone says to you “I had to change my tire”, do you stop and consider how much work goes into something so simple and critically necessary? Changing a tire requires involves several steps and having the right tools.

First, you are going to have to brave the weather, and if you live where I do that could be a lot of work in itself! Second, it is necessary to make sure you have the right tools to do the job. Changing a tire requires a jack for the car to lift it up, a spare tire, the lug or socket wrench and potentially some gloves if you’d like. Finally, you have to jack up the car, take off the lug nuts, pull the tire off, put the new tire on, replace and tighten the lug nuts, release the jack and put everything back where it came from. What seems simple in thought is much more complex.

B2B appointment setting is very similar. It seems easy at first glance. However, if you misjudge the task as easy, then you will most certainly be disappointed. At Quality Contact Solutions we are experts at B2B appointment setting and here are a few items you’ll need to keep in mind to make sure your B2B appointment setting program doesn’t go flat.

B2B appointment setting is the same way. It seems pretty easy at first glance. However, if misjudging this task is easy, then I’d say you will most certainly be disappointed.

At Quality Contact Solutions we are experts in setting qualified appointments. Here are a few items you’ll need to keep in mind to make sure your B2B appointment setting program doesn’t go “flat”.

Continue reading →

Top 10 Tips for Telemarketing Appointment Setting Success

By Heather Dubas, Senior Operations Manager

telemarketing appointment setting

Many companies use telemarketing to set appointments. Regardless of the industry, the keys to telemarketing appointment setting success remain the same. I am excited to share some insider tips on how we achieve that success for our clients at Quality Contact Solutions. Continue reading →

Telemarketing Appointment Setting Testing, Testing, 1…2…3

By Ryan Apodac, Operations Manager/Trainer

Telemarketing appointment setting can be a game changer for any sales team. Appointment setting allows your sales experts to focus their time more efficiently with customers and clients who have already expressed some level of interest. Of course, they likely already have a book of business to work through, but what comes next? Where will they get the new leads? Telemarketing appointment setting is a great way to work through cold calls, and setup your experts with viable contacts to work. Once your internal contact list has been worked through, it’s important to find the next best lead source. Let’s take a look at the top 3 best practices in structuring a test with a new list source. Continue reading →

Telemarketing Appointment Setting Best Practices-Part 3

By Angela Garfinkel, President

Author note: This is the third article in a 3-part series.

In Part 1, we discussed how to maximize the appointment kept rate when conducting telemarketing appointment setting. In addition, we introduced the 6 primary components of a successful telemarketing appointment setting program.

In Part 2, we discussed how to write an effective script that delivers a powerful nutshell message with a clear WIIFM (What’s in it for me?).

All outbound telemarketing appointment setting professionals know that the third key component of success is the list that you are calling. In this 3rd part of this series on telemarketing appointment setting, I’ll share my experience with curating the best outbound call list. Because our company primarily focuses on B2B appointment setting, I’ll focus there. Continue reading →