Category Archives: Articles

Top Telemarketing Companies in the U.S. SWOT Analysis for 2020

By Angela Garfinkel, President

SWOT analysis for top telemarketing companiesIn early 2020, the biggest problem facing top telemarketing companies in the U.S. was a lack of readily available staff. A booming stock market, rising minimum wages and competition for staff made 2020 look like it would be a year filled with staffing challenges.

Now, at the end of March 2020, we are facing an unprecedented dramatic shift in the SWOT analysis of the top telemarketing companies in the U.S. (SWOT stands for strengths, weaknesses, opportunities, and threats). With COVID-19 and the virtual shut-down of the U.S. economy, here is my current SWOT analysis for our industry.

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What Metrics Matter Most For An Inbound Call Center?

Inbound Call CenterBy Kelli Barabasz, Vice President of Operations

One of the most commonly asked questions when it comes to inbound call center outsourcing is around metrics. Because there are so many metrics that are available to track internally, externally, at the inbound call center agent level and the program level, it’s no wonder people stop to think “where do I begin?” or “what are the most important metrics to measure?”. Continue reading

Is Being Telemarketing Compliance Certified Important?

By Rich Hamilton, Vice President of Compliance and Administration Services

telemarketing compliance certifiedFairly regularly we are asked details around members of our team being telemarketing compliance certified and what that means. To help explain why this certification is important for our business and industry, let me share an example we may all be able to relate to…

Let’s say you decide to remodel your kitchen. You want to totally redo the entire space. You will need a carpenter, an electrician, and a plumber for starters. How will you choose the electrician?

  • Will you go with someone that is certified and understands the local, state and federal building codes?
  • Would you use a family friend that could probably do the job for a lower price but with a little added risk? What’s the worst that can happen, a light switch doesn’t work? (Actually, it could mean an electrical fire and your home might burn down.)
  • Is it worth the risk?

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What B2B Appointment Setting and Comedy Have In Common

By Tina Lisell, Senior Operations Manager

B2B appointment settingOne of the first rules of comedy is to know your audience. When a comedian really understands their audience, the jokes they tell tend to get the biggest laughs…right? This same rule can be applied to B2B appointment setting. Here’s how. When taking the time to really define the list criteria for the target audience, there is a greater likelihood of success with setting the appointment. The list is arguably one of the primary factors in planning for a successful B2B appointment setting project.

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