Category Archives: Articles

Business to business telemarketing requires mojo

By Megan Hottman, Brand Evangelist

business to business telemarketing Yesterday I was at my oldest son’s high school baseball games when one of the mom’s commented about how her son has recently lost his “mojo” when it came to his batting. This particular player had always been referred to as “the best batter” on the teams he played for over the last 4 years. I thought the comment was interesting so of course I listened to what the chatter was all about. The speculation of potential issues was endless; a possible injury, not enough practice, something going on with his friends, he wasn’t feeling well, was needing a break.

After the game as I drove home, I thought about her comment, specifically the word mojo and what it meant. I’d consider the word to mean someone’s confidence, how comfortable someone is with themselves in their abilities for whatever the activity or skill is. This is incredibly relevant in the business to business telemarketing world. How many reps have lost their “mojo” at one time or another and how did that impact their overall results? Having “mojo” is important when it comes to business to business telemarketing success. Continue reading

Inbound telemarketing supervisor profile

By Marcia Jenkins, Senior Operations Manager

Melissa WerthInbound telemarketing may sound like a simple profession if you’ve never worked in an inbound telemarketing call center before. You answer the phone, look up answers for customers or prospects, solve problems, enter orders, upsell or cross sell, and note all the details in your CRM. Easy! Well… not really.

The most challenging aspect of handling incoming calls is that you never know what the next call will require. Some customers are having a great day and are super chatty and nice – which can be challenging if you have other calls in queue and you need to keep the average handle time down. Other customers are having a bad day and they are super angry and because you answered the phone, they want to take it out on you. Compound the different customer temperaments with the fact that many customers are calling because the available self-service options didn’t meet their needs, and this makes the call handling even more complex. Continue reading

Outbound Telemarketing Script Tips

By Daniela McVicker, Guest Blogger

outbound telemarketing script Outbound telemarketing can be a powerful marketing tool if you know how to approach the customers. While speaking directly to clients can help you seal the deal, you first need to know how to keep their attention during the conversation.

The goal is to find the balance between coming on too strong and portraying yourself as hesitant and insecure. Finding that balance can be a tricky business but with the right techniques, the results can be mind-blowing. Try out these useful tips which can help you create a perfect outbound telemarketing script. Continue reading

Attributes of a Successful Contact Solutions Supervisor

By Marcia Jenkins, Senior Operations Manager

Contact SolutionsMeet Jeri Graesser! Jeri is a supervisor in our at-home, virtual call center. Jeri and her team are responsible for selling millions of dollars in medical billing and coding resources, including both books and software. What makes Jeri a successful contact solutions supervisor? There are three primary attributes that Jeri embodies on a daily basis.

  1. Great communication
  2. Ability to set clear expectations
  3.  Being a team player

Let’s dig into how Jeri lives these attributes. Continue reading

How to use outsourced telesales for increased market share

By Megan Hottman, Brand Evangelist

What is outsourced telesales?

Outsourced telesalesOutsourced telesales is partnering with an external organization to help sell your products or services directly to the customer by telephone. An outsourced partner can help transform the way your company gains market share while maintaining and supporting the current customer base.

There are a number or reasons a company may look at outsourcing all or part of their business. Some of the reasons include efforts to reduce internal costs, to have an increased focus on internal core objectives, to free up internal resources and to help support or to maximize and achieve overall growth objectives while increasing market share. It’s this last point that is important to call out and to take note of. Continue reading