5 Reasons to use Telemarketing Services

By Ryan Apodac, Operations Manager

Telemarketing servicesTelemarketing Services can help those businesses experiencing a multitude of different challenges. Let’s face it; the way you conduct business today likely looks much different than what it looked like a year ago. It seems like there are never enough hours in the day to get everything you need to do done during your workday. Your teams are missing monthly numbers regularly and in turn, your quarterly numbers are impacted. Your to-do list continues to grow which makes it challenging to carve out the time needed to explore what opportunities exist to get the help your team needs to be successful.

We know how it goes. Our clients share the challenges they face and, ultimately, why they chose to work with Quality Contact Solutions as their telemarketing services partner. We also know that partnering with the right telemarketing services company provides the support your teams need and affords them the opportunities to focus on their core competencies, to focus on what they are good at doing.

Here are five ways to use telemarketing services to supplement your business and team.

Flexibility

Most industries have what they consider a ‘busy season.’ This type of seasonality can mean feast or famine. Most businesses face how to ramp up their staff when needed without investing the time and financial resources required to find the best hires and then work through the logistics to train them. An organization can easily make a bad move by hiring the wrong team to fill a temporary need.

Working with the right telemarketing services partner will let you quickly ramp frontline staff to accommodate for permanent or temporary staffing needs.

Prospecting

Here’s a question. Who likes making cold calls? The answer: your team doesn’t but we do! According to survey by HubSpot, 40% of all salespeople indicate that prospecting is the most challenging part of the sales process.

While your sales staff may undoubtedly be experts in your field, representatives that work in telemarketing services are the experts in working through cold leads to find new prospective clients. Team members that work for telemarketing services companies are certainly up for the challenge. They are experts in the tactics needed to get through to a gatekeeper, and ultimately to reach a qualified decision-maker.

Surveys

With the monthly and quarterly quotas always in the front of your mind, customer satisfaction is an area that can be easily overlooked. When considering the return on investment (ROI), identifying additional business opportunities with existing customers is just as beneficial as finding new ones.

The key to building additional opportunities with existing customers is to ensure they are satisfied with the products or services you provide them.

Telemarketing services can be used for conducting independent surveys on behalf of its clients to help identify any improvement areas to maintain a long-lasting relationship with your customers and find possible growth opportunities.

Market Research

Research and development are costly but certainly a staple to any long-lasting business. Of course, you may think you know what is needed from your customers, and your expertise certainly will help you consider all of your options, but how do you conclusively before investing time and resources?

Market research is pivotal to ensure you’re not investing in a product or service that isn’t well-received in your market. Utilizing your frontline sales team to do this can be a big mistake, as it pulls them away from tasks that require their expertise. Use telemarketing services to conduct third-party market research to identify trends and voids in your marketplace.

Lead Generation & Qualification 

Although a necessary evil, lead generation, and lead qualification can be one of the organization’s most costly tasks. Every salesperson dreams of landing the next big account. The big question is, how do you set them up for success? Working through your pipeline can be time-consuming and, ultimately, the luck of the draw.

Using telemarketing services to qualify leads can help not just by generating, but by qualifying the leads’ potential to give your experts the edge they need to put their time and effort towards the most lucrative opportunities. Utilizing an outbound call center provides more time for your team to focus on building their existing customer accounts while focusing on their core competencies.

Watch this short video to learn about the 6 components that make lead generation successful. After years of experience, our team knows the ingredients to make lead generation successful.

To learn more about the telemarketing services offered by Quality Contact Solutions, call us at 866.963.2889.

Ryan Apodac is an Operations Manager for Quality Contact Solutions.  With a background of more than a decade in sales, Ryan is passionate about developing and delivering training that ultimately results in improved performance for client programs.  Ryan can be reached at [email protected] or 516-656-5127.